DEAF COURSE QUESTIONS Coursework Example | Topics and Well Written Essays - 1250 words

DEAF COURSE QUESTIONS - Coursework Example (True) 7) 50% of children are born to hearing parents, 50% to deaf parents. (False) 8) Deaf people are less intelligent because the lack of speech affects thinking. (False) 9) Amy Rowley, who requested an interpreter for her education, was a Deaf student whose case was the first Supreme Court decision on IDEA. (True) 10) Deaf mothers usually use more touch and visual contacts with their babies . (True) Alexander Graham Bell: b) had a Deaf wife and mother but never supported American Sign language. American Sign Language: b) is a natural means of communication for Deaf people that has its own unique grammar independent from English. Who was/is a famous Deaf individual? c) Marlee Matlin Educators and other professionals decided at the Milan congress in 1880: b) Sign language will be prohibited among all Deaf people and in all schools around the world. Martha’s Vineyard was: c) an island where everyone spoke Sign language in the 19th century due to the large number of hereditary deaf people 1. Do Deaf people have their own culture? If yes, describe the various expression of Deaf culture. If not, explain why not? Deaf people do have a culture which is called ‘Deaf Culture’. ... Deaf people also consider sign as their first language, which in America is American Sign Language (ASL). Deaf people also have their own folklore which they tell each other in ASL. Deaf people are usually very open and blunt. In deaf culture, people greet each other with a hug. Deaf communities also have their own â€Å"Deaf Olympics† and deaf people also participate in performing arts and activities such beauty pageant as well as social interactions for Deaf people. 2. What is the difference between American Sign language, Signed Exact English and cued speech? Describe the similarities and differences in grammar, creating signs (words), and lexicon. American Sign Language (ASL) is the most commonly used sign language in United States. It grammar is totally unique from that of English. It lacks the use of tense and number as well as articles that are commonly used in English, and has its own elaborate grammatical features that are not present in English. On the other hand, th e Signed Exact Language (SEE) is an artificial system that attempts to visually represent English languages through codes. Though based on ASL, not only it modifies the ASL hand shapes in order to represent English more accurately, it also contains new signs for representing morphemes which may be dropped by the signer. Cued Language (CL) is neither and sign language, nor a coded system for English. Rather, it acts as a way of communicating in English using signs by making sounds visible to the hearing impaired. CL is not restricted to English language only and has been adapted to 25 languages and dialects. 3. Various authors described language, social, and personal Deaf identities. McKee added that Deaf people identify with the Deaf world. What are the

Dynamics of Secondary class Teaching Essay Example for Free

Dynamics of Secondary class Teaching Essay Imagine in your first year of teaching, your Department Chair imparts the following piece of advice, Good control depends on finding the right gimmick. How do you feel about that statement? Some scholars have defined teaching to be more of a calling than just a profession. Teaching therefore being a way of life requires teaches to have a mix of techniques for the transfer of knowledge to the student to be successful. According to Khan, (2007) apart from being resourceful, learning continuously and being adaptable, a teacher is required to know how to balance between competing needs and be good-humored since fun is a recipe for effective learning, Murray, (2009). Classroom control is of paramount importance for learning objectives to be achieved, notwithstanding the show of mischievous behavior by students. The statement that Good control depends on finding the right gimmick. is however limited in scope since it presumes that all student misbehavior is a planned, without putting due regard that at times, student misbehavior is spontaneous. Controlling student behavior is a product of several factors, as argued by Ronning and Glover (1987), such as the degree of motivation, how the student/teacher relationship is, how well the teacher has been consistent on their behavior and how the teachers expectations are understood by the students, this factors take time to be internalized and be exhibited by the students, and instant perception is hard to be achieved – even by use of instant right gimmick, it is therefore void to argue that good control is a product of a single constraint- finding the right gimmick. To achieve good control, a teacher should do thorough analysis to understand the root causes of the unintended behavior and the disparity between the existing behavior and the teachers expectations. The teacher should therefore respond and use appropriate means depending on the cause on the identified misbehavior, dealing with control is therefore a process not an instantaneous activity, which can be solved be some simple gimmicks. This is in agreement with Fritz, (1972) who argued that managing discipline is more protracted than retreating castigatory tricks, this was also highlighted by Kindsvatter and Levine, (1980). However, for good behavior to be instilled on the students, teachers are expected to take quick remedial actions when indiscipline occurs. To maintain good standards however, hence achieving control in classrooms, preventive measures are very important and this is a process which requires the participation of the teacher and the student, therefore the departmental chairs advice is constrained as it attempts to suggests that control in instantaneous and can be achieved by gimmicks. References Fritz, Redl. (1972). When We Deal with Children . Michigan :Free Press. Khan,Badrul. (2007). Flexible learning in an information society. Houston: Idea Group Inc. Kindsvatter, Richard and Levine, Mary. (1980). The Myths of Discipline. Delta: Phi Delta Kappa International. Murray, W. (2009). Learning Is Fun. New York: Ladybird Books. Ronning, Royce, and Glover, John. (1987). Historical foundations of educational psychology, Perspectives on individual differences. London: Springer Books.

Tv vs Reading: Ray Bradburys Fahrenheit 451 :: Ray Bradburys Fahrenheit 451

If you admit that it’s easier to watch television/ movies then what is the difference between you and Mildred?   Ã‚  Ã‚  Ã‚  Ã‚   I definitely think that it is much easier to watch television and movies then it is to read books. When you watch TV and movies, the characters actually act out their roles instead of you having to make it up yourself, which is harder than just watching it. I am a lot different from Mildred though. She doesn’t even know if it would be easier to read books or watch TV because she doesn’t read them because they are forbidden of course. If anyone is caught with books in their house, their house is burnt down to a crisp. She is afraid of even picking up a book. I guess that you can say that Mildred is â€Å"obsessed† with watching television and movies. I feel that she feels like she absolutely has to watch it to survive. At least that is what she makes me think when I read this book. I think that it is not only odd that she thinks of the people on television as family, but I also think that it is crazy. When I first read that she thought that that about those people and did call them family, I literally thought that there was something wrong with her†¦mentally. Don’t get me wrong†¦I love to watch TV and movies, but I would never in a million years consider anyone on there my aunts, uncles, cousins, etc. That is just one big difference between Mildred and I. I really don’t know of any normal person who acts like her. Like I said, television and movies are very easy to watch and there is not much thinking that you have to do because you can almost say that the thinking, in a sense, is done for you. It is easier to see something visually than have to visualize it for yourself. When you read a book, you have to concentrate on who is speaking, but on television and movies you don’t have to because the people in the TV/movie act out their own parts. Another big difference between Mildred and I is that first of all I read a lot of books and even though I think that watching television and movies is much more easier, I would much rather read a book. I am the type of person who doesn’t like things given to me, but I like to figure them out on my own.

Resisting Negative Peer Pressure Essay -- Peer Pressure Essays

"God made you so you can be your own individual. You shouldn't be anyone else." -- Wyclef Jean "Everything don't mean a thing if it ain't the thing you want. Express Yourself!" -- Charles Wright Remember when you were first taught the concept of peer pres ­sure back in elementary school? Your teachers educated you on the value of respecting yourself and others around you and to nev ­er force someone to do something that they do not want to do. As we get older, the lessons of peer pressure go on without much to say. We experience life and learn from our mistakes. We think that we carry our wits about us every ­where we go when we are with groups of people. We may think that we, as older students, are not subjected to peer pressure, but it happens more times than we think. As students from high school transition into college, times can be rough. They have to get used to their new environment and adapt to any changes that come their way. Someone who was not into the party scene in high school might wind up living on a floor that is wild and crazy, and they will have to adapt to their environment in order to fit in with everyone else. Next thing they know their whole persona changes. They be ­gin to think differently, dress differently, and act differently just to fit in with a group of people. It is crazy to think that a group of peo ­ple can have such a massive influence on one person, but someone’s lifestyle can be changed drastically just by conforming and adopting to other people’s values and actions as they forget about their own. However, peer pressure does not only relate to the party scene. Students can experience peer pressure when it comes to doing well in their classes. If every ­one else is stressing out, you are... ... to dress a certain way or act a certain way, just so that I could fit in with them. I think now is the perfect time to say, â€Å"ain’t no body got time for that!† And that’s just it. Ain’t no body got time for that. Nobody should have time to conform to other people’s wants and needs. We should be surrounding ourselves with people who are accepting us for what we have to offer. However, for some people, they succumb to the peer pressures in college. In college it is all about finding your nitch; what you are good at, establishing a group of friends, and participating in activities and organizations you want to be a part of. College is not about seeking approval from others, it is about seeking approval from yourself. You are the only person that is standing in your way to be successful, so do not let anyone pressure you to do something that will dull your sparkle. Resisting Negative Peer Pressure Essay -- Peer Pressure Essays "God made you so you can be your own individual. You shouldn't be anyone else." -- Wyclef Jean "Everything don't mean a thing if it ain't the thing you want. Express Yourself!" -- Charles Wright Remember when you were first taught the concept of peer pres ­sure back in elementary school? Your teachers educated you on the value of respecting yourself and others around you and to nev ­er force someone to do something that they do not want to do. As we get older, the lessons of peer pressure go on without much to say. We experience life and learn from our mistakes. We think that we carry our wits about us every ­where we go when we are with groups of people. We may think that we, as older students, are not subjected to peer pressure, but it happens more times than we think. As students from high school transition into college, times can be rough. They have to get used to their new environment and adapt to any changes that come their way. Someone who was not into the party scene in high school might wind up living on a floor that is wild and crazy, and they will have to adapt to their environment in order to fit in with everyone else. Next thing they know their whole persona changes. They be ­gin to think differently, dress differently, and act differently just to fit in with a group of people. It is crazy to think that a group of peo ­ple can have such a massive influence on one person, but someone’s lifestyle can be changed drastically just by conforming and adopting to other people’s values and actions as they forget about their own. However, peer pressure does not only relate to the party scene. Students can experience peer pressure when it comes to doing well in their classes. If every ­one else is stressing out, you are... ... to dress a certain way or act a certain way, just so that I could fit in with them. I think now is the perfect time to say, â€Å"ain’t no body got time for that!† And that’s just it. Ain’t no body got time for that. Nobody should have time to conform to other people’s wants and needs. We should be surrounding ourselves with people who are accepting us for what we have to offer. However, for some people, they succumb to the peer pressures in college. In college it is all about finding your nitch; what you are good at, establishing a group of friends, and participating in activities and organizations you want to be a part of. College is not about seeking approval from others, it is about seeking approval from yourself. You are the only person that is standing in your way to be successful, so do not let anyone pressure you to do something that will dull your sparkle.

Process Essay

Jeana Hughes English 101 Process Essay Draft February 19, 2013 No Bake Cookies Peanutbutter Chocolate No Bake Cookies recipe is one of the most easiest recipe I have ever made. My reason for saying this is because there is no baking involved. The steps for making is really quite easy. I am going to first start out with a list of ingredients and supplies I use. ? Cup Milk 2 sticks butter 2 Cups sugar ? Cup cocoa ? tsp vanilla 3 Cups quick oats ? Cup peanutbutter 8 Qt pan, 2 sheets waxpaper, and two spoonsI start out going ahead and laying out waxpaper so that it is ready when the cookie dough is done. I then get my pan on the stove. I add the milk, sticks of butter, sugar and cocoa. Once I have added all the ingredients I turn the stove on high. I stir constantly until mixture comes to a boil. I then let it boil without stirring for 1 minute. Then I remove from heat. Thus will bring me to my second step. I will then add the vanilla, quick oats, and peanutbutter, stirring mixture well. I consider this my third step. I bring my pan with the cookie dough over to where I have my wax paper layed out.I then use two teaspoons one for scooping and one for scraping off. I start getting teaspoonfuls of cookie dough and dropping it on wax paper. I continue doing this till all cookie dough is used. My final step is waiting. Usually if I have boiled the ingredients long enough the cookies will be ready in 30 minutes to an hour. I can tell this by pulling one of the cookies off the wax paper and it does not stick. I find this recipe to be very quick and easy. I hope if you attempt this recipe you will feel the same way. Process Essay Jeana Hughes English 101 Process Essay Draft February 19, 2013 No Bake Cookies Peanutbutter Chocolate No Bake Cookies recipe is one of the most easiest recipe I have ever made. My reason for saying this is because there is no baking involved. The steps for making is really quite easy. I am going to first start out with a list of ingredients and supplies I use. ? Cup Milk 2 sticks butter 2 Cups sugar ? Cup cocoa ? tsp vanilla 3 Cups quick oats ? Cup peanutbutter 8 Qt pan, 2 sheets waxpaper, and two spoonsI start out going ahead and laying out waxpaper so that it is ready when the cookie dough is done. I then get my pan on the stove. I add the milk, sticks of butter, sugar and cocoa. Once I have added all the ingredients I turn the stove on high. I stir constantly until mixture comes to a boil. I then let it boil without stirring for 1 minute. Then I remove from heat. Thus will bring me to my second step. I will then add the vanilla, quick oats, and peanutbutter, stirring mixture well. I consider this my third step. I bring my pan with the cookie dough over to where I have my wax paper layed out.I then use two teaspoons one for scooping and one for scraping off. I start getting teaspoonfuls of cookie dough and dropping it on wax paper. I continue doing this till all cookie dough is used. My final step is waiting. Usually if I have boiled the ingredients long enough the cookies will be ready in 30 minutes to an hour. I can tell this by pulling one of the cookies off the wax paper and it does not stick. I find this recipe to be very quick and easy. I hope if you attempt this recipe you will feel the same way.

The EU will gain considerably from having Poland as a one of essays

The EU will gain considerably from having Poland as a one of essays Since Poland is a country that has a lot to offer, the EU will benefit from having Poland as a one of its member states. This essay will examine the advantages, which the EU will take of having Poland in the Union, by looking at natural, economic, and social aspects. By looking at these points in detail, it will be easier to form a clear conclusion on this issue. The most important point to consider is that Poland has large recreational areas and many unspoiled places with unique flora and fauna. When Poland joins the EU, these places can be turned into ecological resorts. Obviously, this will be a paradise for tourists who are eager to be closer to nature. The best example of this would be the country of the thousand lakes which is the perfect place for those who love water sports and angling. In addition to this, there are some species of animals that can be only seen in Poland. For example, Poland is the only country where European bison can be seen. What is more, Poland has the biggest population of wolves in Europe. Having said that, not only will Poland be able to become a paradise for Europeans but also for people from all over the world. Another significant idea is the Polish goods market. Since Poland is one of bigger countries in Europe, the EU will gain larger market for its goods. The EU market will be extended, and as a result the EU will have another source of money. What is more, Poland is situated in the heart of Europe. Because of this location Poland can be a kind of bridge between the EU countries and the countries of East Europe. As a result, the flow of goods from the EU countries to East Europe would be much easier. Another valid point is huge scientific potential that is cumulated in Poland. Polish scientists who are people of distinction are extremely dedicated to their work. Therefore, they are known as hard working people who are able to sacrifice a lot to reach their go...

Learn About Petcoke

Learn About Petcoke Petroleum coke, or petcoke, is a byproduct from the refining of crude oil. It consists mostly of carbon, with variable amounts of sulfurs and heavy metals. It has many industrial uses, including the production of batteries, steel, and aluminum. Lower-grade petcoke, which contains higher concentrations of sulfur, is used as fuel in coal-fired power plants and cement kilns. Lower-grade coal is estimated to represent 75% to 80% of all petcoke produced. The production of petcoke in North America has increased in recent years due to the refining of crude oil originating from Canada’s tar sands region. If all the recoverable bitumen (the â€Å"proven reserves†) from tar sands was removed and refined, several billion tons of petcoke could be produced. When operating at capacity, large U.S. refineries can produce 4,000 to over 7,000 tons of petcoke per day. In 2012 the United States exported 184 million barrels (33 million metric tons) of petcoke, predominantly to China. A lot of petcoke is also produced in Canada, in close proximity to the tar sands, where bitumen is upgraded into synthetic crude oil or syncrude.  Ã‚   A Troublesome Source of Atmospheric Carbon Dioxide Bitumen’s high density, or what gives it that semi-solid consistency, is explained by the fact that it contains more carbon than conventional oil. Refining crude oil from tar sands involves the reduction of the number of carbon atoms per hydrocarbon molecule. These discarded carbon atoms eventually form petcoke. Since large volumes of tar sand crude oil are currently refined, large amounts of low-grade petcoke are produced and sold as an inexpensive fuel for coal plants. This burning of petcoke is where tar sand bitumen releases extra carbon dioxide, compared to conventional oil. Petcoke produces more CO2 per pound than almost any other energy source, making it a contributor to greenhouse gases and thus a driver of global climate change. Not Just a Carbon Problem Refining sulfur-rich tar sand bitumen concentrates the sulfur content in the petcoke. Compared to coal, petcoke combustion requires the use of additional pollution controls to capture much of that sulfur. In addition, heavy metals are also concentrated into the petcoke. There are concerned with the release of these metals into the air when petcoke is used as a fuel in a coal power plant. These same concentrated heavy metals can enter the environment at storage sites where large piles of petcoke are staged, uncovered. The epicenter of complaints stemming from petcoke storage seems to be in the Chicago, Illinois, area. Large piles of petcoke, each made of thousands of tons of the dusty material, sit along the Calumet River and come from an oil refinery in nearby Whiting, Indiana. These storage sites are in close proximity to residential areas in Chicago’s Southeast side, where residents complain about dust from the petcoke piles blowing into their neighborhoods.   Indirect Effects: Keeping Coal-Fired Plants Open The recent boom in natural gas production has been a challenge for coal-fired power stations. Many have been closed or converted to natural gas power generators. However, petcoke can be used concurrently with coal in many power plants, a practice known as co-firing. Some technical challenges associated with co-firing exist (from petcoke’s high sulfur content, for example), but the very low price of petcoke could be an important factor to keep coal plants open in an economically competitive energy environment. New life could be breathed into slated-to-close coal power plants, with for a net result elevated CO2 emissions. Sources Chicago Sun-Times. Accessed 11 February 2014. Rahm Emanuel to Propose Ordinance Prohibiting New Petcoke Facilities.OilChange International. Accessed 11 February 2014. Petroleum Coke: The Coal Hiding in the Tar Sands.Oxbow Carbon. Accessed 11 February 2014. Petroleum Coke.Pavone, Anthony. Accessed 11 February 2014. Converting Petroleum Coke to Electricity.US Energy Information Administration. Accessed 11 February 2014. U.S. Exports of Petroleum Coke.US Energy Information Administration. Accessed 11 February 2014. Voluntary Reporting of Greenhouse Gases Program.

Free Essays on A New Look

A New Look The Duke of Buckingham had this to say about literature: â€Å"Of all the arts in which to excel, nature’s chief masterpiece is writing well.† The production of great literature doesn’t lie within the grips of gender or race, yet, instead, it flourishes by the genius behind it. Great writers possess abilities to empathize with their readers. An area to consider is how different writers emphasized literature’s rise of modernization and society’s feelings of isolation. One example is Jane Austen’s traditional classic, Pride and Prejudice. This piece of literature exhibits the time period’s life style and significance by giving the readers a feel of what would be of importance to a typical family in relation to the time period. Austen’s novel contains many personalities of that era, as well as emphasizes the importance of marriage, education, and justice in their society. In contrast, Fyodor Dostoevesky’s modern novel, Notes from the Underground, portrays the feeling of every man being on his own. Dostoevesky creates his character, the underground man, to be an extreme example of isolationism, therefore, captivating the feeling of the world after its loss of hope in World War I. This loss is pointed with special focus towards the feeling of the soldiers in the trenches. Leo Tolstoy’s novel, The Death of Ivan Illyich, is a novel which creates both a modern and traditional atmosphere. Tolstoy’s character, Illyich, in contrast to the underground man from Dostoevesky’s novel, is able to illustrate the importance of a good lifestyle and success, while still showing the idea of every man for himself. The rise of modernism in literature went alongside with the rise of the feeling of isolationism in the world. This is illustrated throughout the works of Austen’s Pride and Prejudice, Tolstoy’s The Death of Ivan Illyich, and Dostoevesky’s Notes From the Underground. As mentioned, the portrayal... Free Essays on A New Look Free Essays on A New Look A New Look The Duke of Buckingham had this to say about literature: â€Å"Of all the arts in which to excel, nature’s chief masterpiece is writing well.† The production of great literature doesn’t lie within the grips of gender or race, yet, instead, it flourishes by the genius behind it. Great writers possess abilities to empathize with their readers. An area to consider is how different writers emphasized literature’s rise of modernization and society’s feelings of isolation. One example is Jane Austen’s traditional classic, Pride and Prejudice. This piece of literature exhibits the time period’s life style and significance by giving the readers a feel of what would be of importance to a typical family in relation to the time period. Austen’s novel contains many personalities of that era, as well as emphasizes the importance of marriage, education, and justice in their society. In contrast, Fyodor Dostoevesky’s modern novel, Notes from the Underground, portrays the feeling of every man being on his own. Dostoevesky creates his character, the underground man, to be an extreme example of isolationism, therefore, captivating the feeling of the world after its loss of hope in World War I. This loss is pointed with special focus towards the feeling of the soldiers in the trenches. Leo Tolstoy’s novel, The Death of Ivan Illyich, is a novel which creates both a modern and traditional atmosphere. Tolstoy’s character, Illyich, in contrast to the underground man from Dostoevesky’s novel, is able to illustrate the importance of a good lifestyle and success, while still showing the idea of every man for himself. The rise of modernism in literature went alongside with the rise of the feeling of isolationism in the world. This is illustrated throughout the works of Austen’s Pride and Prejudice, Tolstoy’s The Death of Ivan Illyich, and Dostoevesky’s Notes From the Underground. As mentioned, the portrayal...

Short informational report Essay Example | Topics and Well Written Essays - 750 words

Short informational report - Essay Example There is a need of Education that is formal in this area to improve the efficiency and effectiveness of this program (Kotler, Brown & Armstrong 2004). Growth Projections: There has been an increase in sale of cutlery and kitchen utensils in China. The Cutlery and Kitchen Utensil Manufacturing Industry is growing at a rate of 13.9% per Annum, and the approximate revenue in this market is $ 17 billion. In addition, there is growth in the number of companies that produce cutlery and kitchen utensils. The businesses in this industry are 1194, and the total number of employees is 233,532 (Wood, 2013). This growth is a result of the increasing purchasing power in the country caused by the improved economy. There is an increased demand in the domestic markets, due to the increasing rate of western influence on dietary and culinary. This has resulted in Chinese raising the standards of living. The Company has to keep up with the market growth since this creates a great opportunity for its ex pansion. The production industry, therefore, should ensure there is increased innovation and implementation of new and unique ideas to attract and retain consumers. The management should create a good working environment and improve the treatment of employees, such as increasing payment and incentives. This would lead to the attraction of the best talent and skills. The managers could introduce new marketing activities such as internet advertising, and Research and Development (IbisWorld, 1999). Thus, it enables the development of a wider scope of the target market. Improved communication between the customer and the organization would enable the organization to produce kitchen utensils according to the needs and customer’s preferences. Intensive market research would help identify the company’s strengths and new opportunities in the market, hence attaining a better competitive position in the industry (Solomon, 2003). Competition The company faces competition from com panies such as Yongkang Ruixiang Metal Products Company and the Chaoan Caitang Shengfeng Stainless Steel Products Factory. Additional competition is from the local industries in countries where the Chinese Kitchen Utensils Production Industry exports their products, such as Taiwan, South Korea and Japan. This is because of the low prices of goods produced locally, since there is no exportation expense (Trade Media Ltd, 2013). The Company should compare its pricing methods to those of the competitors. A low price would lead to the attraction of consumers in the market. In the exporting countries, the company should ensure mass exportation of goods to reduce the costs, hence maintaining competitive prices with the local industries (Jeannet & Hennessey 2004). The Company should develop niche segmentation in the market, whereby there would be production of specialized design of products as per the customer’s request. Marketing research would enable the organization to produce pro ducts that can suite a large number of consumers (Pearce & Dent, 2009). It would enable the company to segment the market according to the needs of the variety of societies in the countries. Customers are attracted to quality products. The organization, therefore, has to produce higher quality products than their competitors to attract more consumers. Intensive promotion of goods, development of attractive labels and

Human Resource Management of eBay in China Essay

Human Resource Management of eBay in China - Essay Example eBay’s failure in China is attributable to its rigid and product-centered approach that did not complement consumer behavior in China. Cultural differences, unique characteristics of Chinese consumers and hence their demands from e-shopping differ vastly from that of American buyers. This problem identification requires the development of appropriate solutions to help eBay tackle the threat of dominant competition in China that is being posed by Taobao. A success in doing so would allow eBay to capture the booming e-shopping market in China which is expected to grow to an astounding $315 billion dollars by 2015 and therefore, presents a monumental opportunity for eBay to move forward with its plans of global expansion. The report proposes an incorporation of the expertise of local managers and workers in the operations of eBay China to remove issues that are being posed by cultural barriers. It should also be noted that this Human Resource Management initiative will also help in cost reduction and minimization. Diversity in a workforce is integral to idea generation and would also help redesign eBay’s business model to suit to the needs of the Chinese C2C market. Drawbacks of the proposed solution are also discussed and it is recommended that further reports are commissioned to assess the validity of the said drawbacks and how they should be minimized. Contents 1.Terms of Reference 3 2.Literature Review 5 3.Problem Identification 7 3.1 Background 7 3.2 Competition from Taobao 9 3.3 Cultural Issues 10 3.4 Unique Characteristics of Buyers 10 3.5 eBay’s Business Model 11 4.Evaluation of Alternatives 11 4.1Employing Local Managers 11 4.2Transferring Core Employees with Chinese Background 13 5.Recommendations 14 6.Reflective Appendix 15 References 17 1. Terms of Reference eBay is a global internet-based business that acts as an intermediary between consumer-to-consumer transactions for a wide range of products that include electronics, automobil es, clothing, sporting gear and several other products falling under various categories. eBay entered the Chinese market in 2003 through its acquisition of EachNet (Zhang et al. 2009) with hopes of gaining a considerable market share and to repeat the success that it had achieved in the U.S. However, as industry analysts would later report eBay failed to compete with the dominant force of Taobao – a local website that was launched by Alibaba in hopes of battling the imminent threat that eBay posed to sellers in China’s booming internet shopping market. While, commentators and analysts have evidently explained the reasons why eBay eventually could not make a significant impact on the online shopping market in China, it is important to note that much of that discussion has been directed towards assessing comparative analyses between the business models of eBay and its adversary Taobao. The purpose of this report however, is to focus specifically on the Human Resource Man agement of eBay in China in order to utilize the evaluations derived from the assessment to propose recommendations and suggestions that could be undertaken by the multinational corporation. The report aims to do so by defining the problems and issues that eBay faced in the Chinese market which posed as obstacles in allowing the organization to capture a considerable market share within the industry in the face of tough competition. These main issues include exploring

The results of the credit crunch Essay Example | Topics and Well Written Essays - 2000 words

The results of the credit crunch - Essay Example Significant sums of money were pumped into the economy in order to facilitate its expansion. Though a number of banks failed it was proportionately far less than had occurred during the Great Depression. The Obama Administration did not just sit and watched as happened in 1929. They acted and they did so swiftly. It was this swift action that resulted in less jobs being lost as would have been the case if things were allowed to work themselves out. The government did whatever it could to meet with automobile manufacturers and other business interests to prevent the industry for collapsing. This helped to save a number of jobs in that industry as well other industries that supplied them with raw materials and services.     It should be quite obvious from the foregoing that the Great Recession was not as severe as the Great Depression of 1929 which lasted for more than a decade. Things could have been even worse if the response was similar to that of the 1930’s. What is ther efore significant is that things were not allowed to run their course as happened in the 1930’s. While World War 11 appeared to have shortened the period of the Great Depression of the 1930’s, it was the intervention by the Obama Administration in the United States that prevented this from getting to the stage of the Great Depression of 1929. It is therefore important that it is clearly understood that the results of a situation is affected by the response mechanisms that are put in placed to deal with the situation.

How to make a good business Assignment Example | Topics and Well Written Essays - 250 words

How to make a good business - Assignment Example As observed, the success of the business depends on the availability of the buyers who are the customers. The competition is all about the consumers and buyers. Therefore, in order to succeed in this competitive industry, the key to success is building strong customer base and loyalty. As marketing experts describe them, ‘customers are the king’ to the success of a business. This calls for build strong customer relationship. Besides, the dynamic need and demands of the customers must be taken into account. This implies that the marketing agencies should focus on ways of satisfying the needs of their customers. A strong customer relationship and loyalty is an essential tool to success marketing in the competitive industry. A strong image of the corporation depends on the level of satisfaction that the customers derive from the corporation or organization. This implies that customers are the king to the success of a business as they act as promotional and marketing agents for the corporation when their needs and demands are meet. In conclusion, the success of a business is highly influenced by the degree of satisfaction customer or consumers derive from the firm. Building a strong and positive relationship with your potential customers is

Learning to critique by critiquing critiques Essay

Learning to critique by critiquing critiques - Essay Example This author brings out her illustrations through a destruction, which took place at the Murrah Federal Building. It is after this devastating event that several developments taka place in the architectural field in the city. Krinke employs significant use of symbols for the purpose of communicating some of her ideas. For instance, she elaborates the elements that are associated with a sacred space. There is a lot of symbolism, which is applied for the purpose of bringing to light what the elements represent. The stone is the first element that is used. The stone elements in the city are tailored to serve as permanent markers for a given phenomenon. This is majorly due to the durability, which is associated with them. For example, on the concrete floor of the Murrah Building there are names of those individuals who survived the ordeal. Near the epicenter of the pool, there has been a development of a reflective pool. The changes that take place in the atmosphere are noted or brought out by the water. This also represents the changes, which took place at the city after the blast. The trees represent the ability of an entity to remain unscathed in the course of its existence. The tree, which stands out in the city, is the Survivor Tree. This tree is a representation of the survival and endurance, which has characterized the city together with its inhabitants through the years since the explosion. Krinkle significantly applies the approach, which entails imagery and symbolism. This elaborates the significant developments, which have been taking place. The imagery and symbols also point out that the explosion seems to have had a significant effect on the residents of the town. The approach, which is taken by Melcher in her article, is one, which is rather critical of the happenings in the city. For example, she points out that the names, which are embossed on the wall, may not be significant to a person

How to make a good business Assignment Example | Topics and Well Written Essays - 250 words

How to make a good business - Assignment Example As observed, the success of the business depends on the availability of the buyers who are the customers. The competition is all about the consumers and buyers. Therefore, in order to succeed in this competitive industry, the key to success is building strong customer base and loyalty. As marketing experts describe them, ‘customers are the king’ to the success of a business. This calls for build strong customer relationship. Besides, the dynamic need and demands of the customers must be taken into account. This implies that the marketing agencies should focus on ways of satisfying the needs of their customers. A strong customer relationship and loyalty is an essential tool to success marketing in the competitive industry. A strong image of the corporation depends on the level of satisfaction that the customers derive from the corporation or organization. This implies that customers are the king to the success of a business as they act as promotional and marketing agents for the corporation when their needs and demands are meet. In conclusion, the success of a business is highly influenced by the degree of satisfaction customer or consumers derive from the firm. Building a strong and positive relationship with your potential customers is

United States Postal Service Case Study Example | Topics and Well Written Essays - 1000 words

United States Postal Service - Case Study Example While analyzing the ergonomic issues the paper mainly focuses on the ergonomic issues that have been addressed in the report. The research conducted method focuses on the methodology part of the report, that is how the required and relevant information about the study has been acquired and the approach that has been undertaken in fulfilling the objective of the study. The ergonomic issues: The report reveals the health hazards that are associated with the work performed at an organization. The ergonomists at the National Institute for Occupational Safety and Health (NIOSH) examined the ergonomic hazards that are associated with the particular work and whether that can result in musculoskeletal disorders. The report introduces the musculoskeletal disease that the employees are exposed to due to the kind of work they do. The report identifies the musculoskeletal hazards which arise from the repetitive movements of the upper limb of the employees working in the postal service organization. It not only identifies the problems associated with the work, but also focuses on the causes of the health hazards like forceful grasping of any tools or pinching anything with the help of the tool. For instance, the study reveals that the prolonged period of sitting or standing against a stool can aggravate the disorder. It also gives the measures of avoiding such hazards by suggesting ways such as tilting the seat pan or by maintaining the trunk in the neutral position. (Heta, 1993, p.4) The research Conducted: The research conducted is mainly based on primary observation of a specific ergonomic situation in a government organization. The report takes into account a case of the employees of the Denver general Mail facility. The health hazards has been analyzed and discussed in the paper. The paper identifies each kind of work that is being performed in the organization and what kind of health problems this might lead to. Hence an ethical dilemma also arises with respect to workplace. The paper adopts a case study based approach where a particular organization and situation has been identified and the discussion and recommendation revolves around it. The human resource aspect of the firm has been addressed in the paper. This is a discussion paper that takes into account several aspect of the issue, like the type of machines, the pace of work and other factors that are required in evaluating the situation properly. The paper after analyzing the problems recommends measures in avoiding those problems. The report also produces a comparative framework against working situations of the General Mail Facility (GMF) at Denver and Virginia. (Heta, 1993, pp.5-8) The Findings and recommendations: The findings of the paper revolve around the musculoskeletal disorder that the employee has to face as a res ult of their sitting postures and standing postures while working. In case of mail casing it has been found out that the work needs repetitive operations hence the organization has rightly provided the workers with the tilt chair facility. The report notes that the sit and stand stool provided to the employee rightly serves the purpose as it can be adjusted and accommodated accordingly. The report reveals that the works which are associated with the automatic mail processing machines requires frequent stooping which puts the employees in the danger of low back injury, hence a height size has been recommended to avoid the problem of low back

Beatrice and Catherine Essay Example for Free

Beatrice and Catherine Essay At the beginning of the scene Beatrice and Catherine are attempting to make the atmosphere relaxed, by diverting the conversation away from Rodolfo, onto subjects that they believe will not give Eddie any reason to confront Rodolfo. Eddie however is unable to restrain from showing his contempt for Rodolfo. He does this by shouting at Rodolfo because Rodolfo said lemons are green which is not even remotely offensive to anyone. Eddie replies by saying for Christs sake this suggests that eddies is annoyed that Rodolfo who he regards as an inferior corrected him this is because for Christs sake is a religious swearword. Beatrice reacts to this situation by again changing the conversation to another subject. Eddie then begins to antagonize Marco by suggesting that his wife may have been un-loyal to him. Eddie does this by saying I betcha theres plenty of surprises. Marco responds to this situation by showing his confidence and trust in his wife he says no no the women wait. Eddie shows his anger towards Rodolfo by pouncing on the situation. On the previous page Rodolfo says its more strict in our town its not so free. Eddie uses this statement as an excuse to let out his anger. Eddie says drag off some girl the word girl suggests that he is talking about Catherine whilst the word drag tells us that Rodolfo is taking her out against her will. This however is not true so Beatrice says he didnt exactly drag her off . Marco reacts by cautiously agreeing, as if he suspects that Eddie might drag him into something, to everything Eddie says. At the top of page 39 there I an awkwardness which has bean caused by eddies statement at the end of page 38 in which he says but I understood Marco that you was coming here to make a living for your family. This obviously annoys Marco because as we have read earlier he stressed the fact that he misses his wife tremendously. The audience expects the awkwardness to be resolved by a further change in conversation by either Beatrice or Catharine. The characters on stage by doing the exact opposite that the audience expects. Catharine decides to incise the situation by saying you wanna dance, Rodolfo. After Catharine says this Eddie shows his disappointment by freezing as if he can not believe what he has just heard. Rodolfo who had been instructed by Marco to keep Eddies best interests at heart refuses. Beatrice is the only character to recognize that if Eddie was not present Rodolfo would jump at the chance to dance with Catharine so she gives Rodolfo some much needed encouraged by saying go ahead dance Rodolfo. Eddies speech and actions on the top half of page 40 increase the dramatic tension because whilst he sarcastically talks about how lucky Rodolfo is he is unconsciously twisting the newspaper up and then tearing it into two. This gives us the impression that Eddie imagines the newspaper as Rodolfo and therefore is doing to the newspaper what he wants to do to Rodolfo. Eddies real intentions are reveled in the stage direction he is weirdly elated, rubbing his fists into his palms this suggests that Eddie is massaging his fists as people usually do before getting into a fight this gives me the impression that Eddie wants to beat up Rodolfo. The dramatic tension increases on pg 40 and 41 of eddies sudden change of attitude towards Rodolfo. Instead of criticizing Rodolfo at every available opportunity like he has done earlier on in the play he begins to become friendlier towards him. The dramatic tension also increases because of eddies sudden decision to teach Rodolfo how to box . When Eddie punches Rodolfo the characters react in many different ways Catherine rushes towards Rodolfo in order to see if he is all right. Beatrice dosents see anything but the sportsmanship but nevertheless decide that for the moment that is enough. Eddie reacts by suggesting that he and Rodolfo should box again but whilst saying this he is uncouncensioly rubbing his fists together this suggests that he cannot wait to beat up Rodolfo again. The effect of eddies punching of Rodolfo is that become certain that something big will happen soon because they realize the true hatred inside Eddie. When Marco challenges Eddie to lift up the chair Eddie reacts by taking marcos challenge as a joke . the audience however realize that marco is trying to tell eddie that although he respects him when it comes down to the wire blood is thicker then water and that he will not hesitate to defend his brother Rodolfo. The action on page 42 reflects the change of power in the carbone household because the carbone household now ujnderstand that Marco is the most powerful person in the house. Miller ends act 1 in what is a fundamental scene of the play this is because it shows the transfer of power. Also this scene is important because it ends in a sort of mini-cliffhanger which increases the audiences expectations that something will happen when the curtains rise again.

Entrepreneurship and e-Entrepreneurship Preferences Research

Entrepreneurship and e-Entrepreneurship Preferences Research ABSTRACT In Malaysia, the entrepreneurship development is growing steadily. The research of Howell and Palmer (1995) shows the equity ratio for Bumiputeras in 1971 had changed from 4 per cent to 18 per cent, and the equity ratio for non Bumiputeras, is from 34 percent in 1971 changed to 55 per cent. The traditional entrepreneurs typically start their business in small capital, low value added, and it takes time to set up the business. In the modern day today, the technology was developed in advance; the internet and information communication technologies (ICTs) are very common to the public. The growing in technology makes the traditional entrepreneurs join into e-Entrepreneurship. This research is a study on the preferences of the undergraduates toward entrepreneurship and e-entrepreneurship. This study can let us to have a better understanding about the choices of undergraduate in choosing to involve in entrepreneurship or e-entrepreneurship. Undergraduate students will use traditionally en trepreneurship way or the modern e-entrepreneurship way to promote their products or services. Subsequently, this research objective is to investigate the determinant of the undergraduates toward entrepreneurship and e-entrepreneurship. The independent variables of the determinants are education, prior knowledge, experience, government regulations and incentives, social network, availability of resources and opportunity identification. Questionnaire will be distributed randomly to two hundred and fifty respondents and the data will be tested. PREFACE This research study is the final project of my Bachelor of Degree in Multimedia University, Faculty of Business and Law. I spend much time and effort in completing this research, and it will be useful for the references of government and non-government institution as their references to view into the undergraduate entrepreneurial intention toward entrepreneurship and e-entrepreneurship. The topic of this research is the preferences of undergraduates toward entrepreneurship and e-entrepreneurship. In this research, the determinants of undergraduates to involve in entrepreneurship and e-entrepreneurship are also determined and investigated. The research consists of five chapters. The first chapter is for the introduction to the relevant topic and the objectives of the study. Chapter two is the literature review for the determinants of undergraduates on involvement in entrepreneurship and e-entrepreneurship. Follow by chapter three is the research methodology which included the theoreti cal framework and the sampling method. While in the chapter four is the data analysis for the results and discussion. The last chapter of this research is the conclusion and the summary for this whole study as well as the recommendation and the limitation to the research for further studies. I would like to express my sincere gratitude to my leading supervisor, Madam Rahayu binti Tasnim. Without her guidance and advises, I believe it is hard to complete this research study. I would also like to thank to my family and my friends who are supporting me all the ways. Their endless cares and loves do support me all the way in completing this research. Chapter 1 Introduction Overview In this chapter, it is an introduction part of the research. The introduction starts with the explanation of entrepreneurship and e-entrepreneurship among the undergraduates. Next, the problem statement and the research objectives will be discussed and the last part in this chapter is the significant of the study, scope of the study and the organization of the study. Entrepreneurship among undergraduates The individual or people who create and grow the business can define as entrepreneurs. The entrepreneur term is derived in French economics since 17th and 18th, and it has much significant meaning and rich history (Gregory, 2001). The word entrepreneur comes from the French word which means to undertake, and in the business perspective, entrepreneur means to start a business. According to Hebert and Link (1989), they say entrepreneur is someone who takes responsibility in making judgmental decision on the use of resources to create a venture. The process of the entrepreneurs created and developed to make the profit can define as entrepreneurship (Dabson, Brian and Marcoux, 2003). Different researchers have the different point of view toward the definition of entrepreneurship. Ucbasaran (2001) said that the term of entrepreneurship has no general accepted definition. OECD (1998); Praag (1999); Lumpkin and Dess (1996); Bull and Wilard (1993) support the argument of the term of entrepreneurship that does not have the general accepted definition; they argued the definition of entrepreneurship is largely depending on the research focus on which area. In the Austrian or Schumpeterian economics, they define entrepreneurship as to gain the expectation profit by utilize the resources (Schumpeter 1934, Hayek 1945, Kirzner 1973, Casson 1982, Shane 2003). Entrepreneur can use the resources like funding advisory, low interest loan or government support to run their business. Law and MacMillan (1998) define the entrepreneurship as the creation of new enterprise which means the entrepreneurial intention is the source of a person to start up their business. Entrepreneurship is also defined as the process of an individual who is innovative and able to take the risk to create value (Sexton Kasarda, 1992). In Malaysia, the entrepreneurship development is growing steadily. Malaysia involves in entrepreneurship since the fifteenth century when the kingdom of Malacca was the trade centre due to its strategic geographer place. Many traders from China, India, Portugal, and others are coming to Malacca and trade with other traders. There are many policies in Malaysia are supporting to the entrepreneurs, including funding, physical infrastructure and business advisory services. The government is playing an important role in entrepreneurship development. There are many institutions are helping to develop entrepreneurship, for instances, Majlis Amanah Rakyat (MARA), is focusing on entrepreneurship training, Ministry of Entrepreneur is coordinating all the matters regarding to the entrepreneurship, Bank Negara plays a role in financing, Small and Medium Industries Development Corporation (SMIDEC) responsible in coordinating the development of SMIs and others institutions. In the years of 90s, Malaysias government turns the economic strategy to industrialization due to the shift in the government policies. The industrialization also names as privatization and Malaysia Incorporated, which cultivate the development in entrepreneurship. The research of Howell and Palmer (1995) shows the equity ratio for Bumiputeras in 1971 had changed from 4 per cent to 18 per cent, and the equity ratio for non Bumiputeras, is from 34 percent in 1971 changed to 55 per cent. The data of the equity ratio of entrepreneurs shows the number of entrepreneurship in Malaysia has been increasing dramatically due to the transition to high-technology and the New Development Policy (NDP) promoted by the government which was targeted to achieve fully development by the year 2020. The NDP was the beginning of the knowledge-intensive and high technologies era into the entrepreneurial activities (Syahida Dr. Amran, 2005). In the previous times, the researchers view entrepreneurship is one of the important aspects toward the economic society. The purpose of entrepreneurship is to encourage people to be successful after they had started up their own business (Praag et al., 2000). There are many factors that can determine the success of an entrepreneur. In the table above, we will look at the summarized of the determinants of successful entrepreneurship, which arise from the literature, taken from van Praag (1999). The table shows the determinants that stem from the classical views and also propose in the literature. In the recent times, entrepreneurial education becomes more popular and acceptable by the undergraduates in the tertiary education. Entrepreneurship education has to become an essential component to cultivate the potential entrepreneurs in the private and public higher learning institutions. Entrepreneurship education is the most effective way to promote the transition of graduates toward the self-employment (Ismail et al., 2009). Hart and Harrison (1992) have done an investigation to the tendency of undergraduates in involvement to run their business in Northern Ireland, the research showed 47% of students were expressed the intention to run their own business. The result of the high percentage of students would like to run their business is because those undergraduates are considering running own business or self-employment as a career (Karr, 1985). Krugeger et al. (2000) said the entrepreneurial intent is very important because it is the primary predictor of future entrepreneurial behavior, so it is an essential issue in entrepreneurship research to investigate the factors to determine the entrepreneurial intent. Fishbein and Ajzen (1975) views planned behavior as the key for pre-start up process and the behavioral intent is the immediate determinant of planned behavior. Although many researchers say the entrepreneurial intention is the important issue to entrepreneurship, Wang and Wong (2004) said there is only a limited number on the studies about the influence factors for students entrepreneurial intention. Entrepreneurship The traditional entrepreneurs typically start their business in small capital, low value added, and it takes time to set up the business. The traditional entrepreneurs need to raise capital, find a location, deal with suppliers, man power problems and others to complete their business set up. In the modern day today, the technology was developed in advance; the internet and information communication technologies (ICTs) are very common to the public. Technology helps an entrepreneur to save time and capital during pre-start up process in e-business, e-Entrepreneur do not need to find a location for their store, not need to hire many employees and others. The growing in technology makes the traditional entrepreneurs join into e-Entrepreneurship (Cheng Chang, 2004). Today, as we know that the e-entrepreneurship is more and more important and useful; the evidence of e-entrepreneurship development can be seen from the successful entrepreneurs at western countries like United States. The successful examples of e-entrepreneurship in United States are Google.com, yahoo.com, amazon.com, eBay.com, YouTube, Face book and etc. Google.com is one of the successful stories about young adults who have the information communication and technology (ICT) knowledge gets to involve in e-entrepreneurship (Eduardo, 2006). The internet is a powerful tool which can help the firm to solve the limitation on financial resources. Doing business online is much easier and cost saving if compare to traditional brick and mortal kind of business. Online business does not need so much man power to run the business, unlike the traditional business need to employ people like a cashier, promoter, storekeeper, cleaner, and so on. During the recent years, the electronic information technologies have increasingly supported the internal and external information and communication process in every industry sector. The internet is one of the advantages of technologies, helping the business development become more efficiency and effectiveness (Kollmann, 2006). According to Matlay (2004), he discussed the term e-entrepreneurship is the new companies establish their business in the Net Economy. The Net Economy has a Direct influence in innovative business development which is based on the electronic information and communication network (e-ventures). The spread of information via the electronic data or the network is one of the factors to develop the growth of economic. If we compare 15th century and 20th century, the speed and usage of information via the network are relatively high in the later century. The information society nowadays is characterized by the rigorous use of the information technologies and the changing from industrial to a knowledge society (Evans and Wurster, 1997). Kollmann (2006) pointed out that, the information industry sector is shifting from the traditional economic sectors like production sector; service sector; and agriculture sector. The expansion of electronic data networks and the growth of IT formed a new bus iness dimension which calls as network economy or Net Economy. The figure 1 shows the information technologies can let the people to obtain information more accessibility. Entrepreneurs use the advantages of the information technologies to involve in e-commerce or commercial purposes. It is a competitive advantage to an entrepreneur if he/she can obtain more knowledge and information in technological development. Successful e-entrepreneurs shall posse better information to the market and their customers (Weiber and Kollmann, 1998). Information technologies (IT) and networks are now becoming the important aspect upon every industry and service sectors (Scott, 1995). Knowledge is one of the most strategic resources in the new economy, affects the traditional business to review their traditional practices. Knowledge in IT takes advantage in dealing with new partnerships, innovation, social networks with customers, suppliers and help to detect the opportunities of new business in the future time (Malone and Laubacher, 1998). Bret and Champeaux (2000) said the cyber-entrepreneur mainly based on exploiting the networks by using the Internet technologies, intranets, and also the extranets. In the previous study done by the researchers, we can identify the characteristics of technology based entrepreneurs or e-entrepreneurs. Personal characteristics such as age and experience can influence entrepreneurs to make a decision on creating and developing their businesses (Kisfalvi, 2003). Blais and Toulouse (1992) had done a research on the average age of e-entrepreneurs. They found out their age were rather young when they launch their business, which were around 30 years old. The young e-entrepreneurs are familiar with their skills and acquired extensive experience with the technology after they have graduated from a university, and they tend to launch their own business. Roure and Keeley (1990) discussed the entrepreneurs previous experience can become the advantages for them to success in new technology-based ventures. Compare with the traditional entrepreneurs, the e-entrepreneurs in internet base are younger and educated, especially in technical domains. The motivations of the entrepreneurs are potential for higher income, inherent desire to innovate, flexible working time and others (Colombo and Delmastro, 2001). Problem Statement In the past time, Malaysian graduates seldom considered taking entrepreneurship as their career choice, it is because entrepreneurship is still not so popular and the graduates do not have much interest on it. However, according to the Salleh (2002) research, he observed that in the recent time, the number of graduates who are associated with entrepreneurship has been increased, but the figure is still remaining low, which is lower than 0.4 %. The Malaysian government is encouraging graduates to involve in either entrepreneurship or e-entrepreneurship under the knowledge Economy Master Plan in the year 2000. There are advantages for the graduates to take part in self-employment because entrepreneurship may promote creativity, innovation and create new job opportunities. There are also many successful examples of the involvement of young adults in entrepreneurship and e-entrepreneurship. One of the successful stories in e-entrepreneurship is the founder of Yahoo!, Jerry Yang and his partner creates Yahoo! after they were graduated from Stanford University. Pua-Khein-Seng, a Malaysian entrepreneur who is the founder of the USB flash memory pen drive also starts up his business when he was young. Some undergraduates have their own ideas and want to start up their business after they finished their studies. They want to promote their products or services to the customers, but they can choose to promote in conventionally or in online business. Which type of business is easier and beneficial to the undergraduates to choose for set up their own business? What are their preferences toward entrepreneurship and e-entrepreneurship? The government institutions are encouraging the undergraduate to be self-employed. They want to know what are the factors or determinants of undergraduates to join entrepreneurship and e-entrepreneurship. What are the determinants of the undergraduate to involve in entrepreneurship and e-entrepreneurship? In the research later, we will find out which determinants affect the undergraduates to involve in entrepreneurship and e-entrepreneurship. Research Objectives The General objective of this research is to identify the preferences among the undergraduates toward Entrepreneurship and e-Entrepreneurship. Next, the research will determine the correlation of the independent variables and dependent variables which are the determinants to the involvement of the undergraduates to entrepreneurship and e-entrepreneurship. To identify the preferences of the undergraduates toward entrepreneurship and e-entrepreneurship; To determine the determinants of undergraduates to the involvement in entrepreneurship and e-entrepreneurship. Significant of study Entrepreneurship and e-entrepreneurship play an important role in contributing to the nation economic growth and crate job opportunities to the country. E-entrepreneurship is also becoming more popular and acceptable by the people, especially young adult in Malaysia. The Malaysian government has taken a great effort in developing the entrepreneurship. Malaysian government provides tax incentives, business advisory, funding resources, loan, and others to the entrepreneurs in every sector, especially in SMEs and Multimedia sectors. The purpose of the government to give incentives is to foster younger entrepreneurs. The importance of this study is to explore the preferences of the undergraduates toward entrepreneurship and e-entrepreneurship. Many researches are focusing in either entrepreneurship or e-entrepreneurship in the separate way but in this research, we will focus to the preferences of the undergraduate towards on both entrepreneurship and e-entrepreneurship together. Next, this research will study about the determinants impact on the involvement of undergraduates in entrepreneurship and e-entrepreneurship. The determinants will affect each undergraduate to participate in entrepreneurship and e-entrepreneurship. We want to identify the importance of the determinants because it can be the relatively important guidelines or references to the government. The government can develop the suitable strategies and approaches after they identify the determinant for the undergraduates to involve in the sectors.. Scope of study This study is conducted in Peninsular Malaysia. The respondent in this research is restricted to the undergraduate students in Multimedia University, Malacca campus. Due to the time constraints, it is believed that the sample size of two hundred and fifty students is enough, the respondents are regardless to the age, gender, faculty, and major. The questionnaires will be distributed randomly to the respondents to obtain the primary data. The secondary data will be derived from the journals which obtained from the online database such as Emerald, Google scholar, Springer link and others online sources. The questionnaires will be designed and tested before distribute to the respondents. The questionnaires will be collected from the respondent and able to obtain the information, alternatives, and opinions, which are related to the objectives in this study. Organization of study The organization of this study comprises five chapters. The first chapter is the introduction part which will explain the definition of the topic, entrepreneurship among the undergraduates and the e-entrepreneurship. Next, the problem statements, research objectives and the significant of the study will be discussed to give a brief explanation to the topic of this study. In the last part of this chapter will be included the scope of study and the organization of study. Chapter two starts with the literature review on the young adults attitude to entrepreneurship and entrepreneurship education. Subsequently, the entrepreneurship in a modern network economy will also be reviewed. Then, follow by the literature review of the related variables to support this study. In this chapter, it includes all the related empirical studies, articles, journals, citation to strengthen on the topic. In chapter three, the research methodology is discussed. The research framework is designed to show the relationship between independent and dependent variables. Subsequently, the Hypothesis development, sampling plan, data collection method, questionnaires development, and data analysis methods are also discussed in this chapter. Chapter four is explaining the results of the data analysis by using the related chart, graph, bar and data. At the end of this chapter, this chapter will come out the discussion and interpretation of the data analysis regarding to the topic discussed. Chapter five is the conclusion and recommendation to this study. This chapter will conclude to the topic of this study and the recommendation to the findings. The limitations of this research will also discuss in this chapter. Chapter Two LITERATURE REVIEW Introduction In this literature review chapter, we will review to the previously done researches and journals. Young adults attitude to entrepreneurship and entrepreneurship education and the entrepreneurship in the modern network economy will be reviewed. Subsequently, is the literature review of all the variables, which are, knowledge and prior experience, government regulations and incentives, social network, availability of resources and the opportunity identification. Young adults attitude to entrepreneurship and entrepreneurship education. The changing nature of work suggests that young people may face the prospect of a portfolio career including periods of paid employment, non work and self-employment, of which the latter implies greater scope of entrepreneurial activity (Roger and Martyn, 2000). Nowadays, there are plenty of young adults or graduates would like to start up their own business. They are self-employment and do not want to work under other people In particular, the entrepreneur is an innovator who introduces new products and technologies. The notion of entrepreneurship is associated with creativity and imagination, self-determination, and the abilities to make judgmental decisions and co-ordinate resources (Roger and Martyn, 2000). Young adults have their own creativity and innovation to promote their own products. They would like to earn money by start up a business to promote their ideas. Starting and operating a new business involves considerable risk and effort to overcome obstacles. Education, (especially for tertiary education) and entrepreneurship are highly correlated (Frederick, 2007). Reynolds et al., (2001) and GEM reports showed the educational achievement accounted for 40 percent of the cross-national variation in the total rate of entrepreneurial activity. Entrepreneurship education has been driven especially by academics, business leaders, entrepreneurs themselves, and even the government officials are seeking the advantage in the globalised world (Achleitner, 2006). The entrepreneurship education is very common and popular in the western countries such as United Kingdom and United States. Various UK governments have championed the concept of an enterprise culture (Roger and Martyn, 2000). The Kauffman Foundation research shows that 90 percent of master and doctoral degree-granting institutions in the United States now offer entrepreneurship subjects, and in most cases, many courses and degree options (Cone, 2007). There is also a research of entrepreneurship education done by Assumption University (Thailand), NCGE Southeast Asian Partner (2006), a study for the entrepreneurship education in South-East Asias higher education institutions (HEIs): there are Malaysia, Singapore, Thailand and Vietnam. The following is one of the charts of the study: The chart shows that Higher Education Institutions (HEI) in Malaysia still in the preliminary stage of the entrepreneurship development. According to Myrah Currie (2006), the entrepreneurship curriculum is still underdeveloped and lacks standards. University of Arizona (2004) shows that entrepreneurship education enhances a graduate ability to create wealth. A graduate who has entrepreneurship education has a greater chance to be a success entrepreneur compare to those who do not. Fayolle et al. (2006) showed that entrepreneurship education can have positive effects depending on the students background and the initial perspective. For example, Menzies Paradi (2003) found that among the 15-years group of engineering graduates, taking one or more courses in entrepreneurship was a strong predictor, and they will be reached to top management status in the later time. According to Lee Wong (2003), there is also a positive relationship exists between ones attitude towards entrepreneurial education and business start-up with the Anecdotal evidence, alumni and media reports to validate the relationship. There is research of An Eclectic Theory of Entrepreneurship (Ingrid et al., 2001) showed that the decision of an individual to become a self-employed focus on the personal factors, for instances, the psychological traits, formal education and other skills, the financial assets, family background and previous working experience (Praag et al., 1989). There are also findings for the determinants of the entrepreneurship such as profit opportunities and opportunities for entry and exit (Bosma et al., 1996). Macro perspectives are focused on the economic factors, like technological, economic, and cultural variables and also the government regulations (OECD, 1998 Noorderhave, et al., 2001). Entrepreneurship in a modern network economy According to Nijkamp and Poot (2008), the conventional comparative advantage perspective on regions is not sufficient anymore to explain the relative economic performance of regions in a global economy. The participation of ICT networks, education systems, and business culture are also important factors of comparative advantage on economic performance. There is a new phenomenon in the modern economies where the emergence of interwoven global networks (Castells, 1996) allows the global interaction and communications. The global interaction and communication are a process through which market areas may obtain world-wide coverage, for instance, through the Internet. Entrepreneurship vs. e-Entrepreneurship, entrepreneurship consist on the process of creating something new and assuming the risks and rewards, in contrast, e-Entrepreneurship will consist on creating owner business activity on the internet in some characterized in order to sell or able a service something only online, such as magazine subscription, cell phones, software, T-shirts, bags, shoes, and etc. (Eduardo, 2006). Educations, knowledge and prior experience In the recent decade, there is a growth in the educational programmes focusing in entrepreneurship. The growth of entrepreneurship education has increased the amount of entrepreneurs. Many entrepreneurship programs are helping students learn about how to start a business and how to run a business (Deborah et al., 2002). At the end of 20th century, entrepreneurship programs continued to growth and gain legitimacy within the world of academics, undergraduate students have had been increasing opportunities to study topics related to the entrepreneurial career track (Deborah, John Hovis, 2002). There is an investigation done to investigate the impact of education on the level of entrepreneurship of a country. The investigation is done in the different level of education in the country, for example, primary school, secondary school and tertiary school. Reynolds, Hay and Camp (1999) concluded that the larger a country invested in education programs in the tertiary education, the higher is the rate of the new business or firms to be formed.. Undergraduate students interested in entrepreneurship are regardless of their declared field of study. Students who study engineering and IT are also having the interested to start their own business, no matter they plan to practice a profession, become a leader in a corporation, return to a family business or work in government, students see the value in learning what is taught in entrepreneurship classes (Deborah, John Hovis, 2002). The entrepreneurship education they learn while in their tertiary education will enable them to be flexible and agile in their future workplace. Reynolds et al., (1999) said that there are several reasons why the education is important to the entrepreneurship. The first reason is the education provides individual with a sense of autonomy, independence and self confidence, the second is education makes self-awareness, the people are aware of their career choices and the third is education broadens the horizons of individuals. In summary, the education provides knowledge to the youngster to develop the entrepreneurial opportunities. Larry Penley, Dean of the college Business at Arizona State University, noted the move toward entrepreneurship across the curriculum in his address to the USASB-SBIDA conference in spring 2000. He notified that Universitys entrepreneurship programs will help to build a stronger small business sector compare to those small business owners who have little or no formal business education. A rapid growth of the new companies and the highly publicized dot.com phenomenon marked an important change in the economic environment in the beginning in mid 90s. The development of the technology such as internet has accelerated the internet-based business. The characters of internet-based business are quick start-up and low overhead; make self-employment appear more accessible to increasing the numbers of American, including those who were not specifically trained in business (Deborah, John Hovis, 2002). Undergraduates are become more and more interested in learning about aspects of business start-up due to the successful example in the real business environment. For example, the two founders of Yahoo!, Jerry Yang 26 years old and his friend, David Filo, 28 years were graduated from Stanford University of United State. They build or create Yahoo from their hobby of responding to the persistent challenge to breakthrough in simplifying the use of internet. Yahoo began as a student hobby and evolved into a global brand that has changed the way people communicate with each other, find and access information and purchase things. Today the Yahoo! Inc. is a leading global internet communication, commerce and Media Company, which also provides online business and enterprise services to the users (Yahoo, 2009). Besides education is related to the intention to involve in entrepreneurship and E-entrepreneurship, the knowledge is also playing an important role in cultivating the Entrepreneurship and E-entrepreneurship. Braunerhjelm Lundblad (2007) pointed that knowledge is an externally factors for entrepreneurship. In the past times, the economic variables of knowledge, entrepr Entrepreneurship and e-Entrepreneurship Preferences Research Entrepreneurship and e-Entrepreneurship Preferences Research ABSTRACT In Malaysia, the entrepreneurship development is growing steadily. The research of Howell and Palmer (1995) shows the equity ratio for Bumiputeras in 1971 had changed from 4 per cent to 18 per cent, and the equity ratio for non Bumiputeras, is from 34 percent in 1971 changed to 55 per cent. The traditional entrepreneurs typically start their business in small capital, low value added, and it takes time to set up the business. In the modern day today, the technology was developed in advance; the internet and information communication technologies (ICTs) are very common to the public. The growing in technology makes the traditional entrepreneurs join into e-Entrepreneurship. This research is a study on the preferences of the undergraduates toward entrepreneurship and e-entrepreneurship. This study can let us to have a better understanding about the choices of undergraduate in choosing to involve in entrepreneurship or e-entrepreneurship. Undergraduate students will use traditionally en trepreneurship way or the modern e-entrepreneurship way to promote their products or services. Subsequently, this research objective is to investigate the determinant of the undergraduates toward entrepreneurship and e-entrepreneurship. The independent variables of the determinants are education, prior knowledge, experience, government regulations and incentives, social network, availability of resources and opportunity identification. Questionnaire will be distributed randomly to two hundred and fifty respondents and the data will be tested. PREFACE This research study is the final project of my Bachelor of Degree in Multimedia University, Faculty of Business and Law. I spend much time and effort in completing this research, and it will be useful for the references of government and non-government institution as their references to view into the undergraduate entrepreneurial intention toward entrepreneurship and e-entrepreneurship. The topic of this research is the preferences of undergraduates toward entrepreneurship and e-entrepreneurship. In this research, the determinants of undergraduates to involve in entrepreneurship and e-entrepreneurship are also determined and investigated. The research consists of five chapters. The first chapter is for the introduction to the relevant topic and the objectives of the study. Chapter two is the literature review for the determinants of undergraduates on involvement in entrepreneurship and e-entrepreneurship. Follow by chapter three is the research methodology which included the theoreti cal framework and the sampling method. While in the chapter four is the data analysis for the results and discussion. The last chapter of this research is the conclusion and the summary for this whole study as well as the recommendation and the limitation to the research for further studies. I would like to express my sincere gratitude to my leading supervisor, Madam Rahayu binti Tasnim. Without her guidance and advises, I believe it is hard to complete this research study. I would also like to thank to my family and my friends who are supporting me all the ways. Their endless cares and loves do support me all the way in completing this research. Chapter 1 Introduction Overview In this chapter, it is an introduction part of the research. The introduction starts with the explanation of entrepreneurship and e-entrepreneurship among the undergraduates. Next, the problem statement and the research objectives will be discussed and the last part in this chapter is the significant of the study, scope of the study and the organization of the study. Entrepreneurship among undergraduates The individual or people who create and grow the business can define as entrepreneurs. The entrepreneur term is derived in French economics since 17th and 18th, and it has much significant meaning and rich history (Gregory, 2001). The word entrepreneur comes from the French word which means to undertake, and in the business perspective, entrepreneur means to start a business. According to Hebert and Link (1989), they say entrepreneur is someone who takes responsibility in making judgmental decision on the use of resources to create a venture. The process of the entrepreneurs created and developed to make the profit can define as entrepreneurship (Dabson, Brian and Marcoux, 2003). Different researchers have the different point of view toward the definition of entrepreneurship. Ucbasaran (2001) said that the term of entrepreneurship has no general accepted definition. OECD (1998); Praag (1999); Lumpkin and Dess (1996); Bull and Wilard (1993) support the argument of the term of entrepreneurship that does not have the general accepted definition; they argued the definition of entrepreneurship is largely depending on the research focus on which area. In the Austrian or Schumpeterian economics, they define entrepreneurship as to gain the expectation profit by utilize the resources (Schumpeter 1934, Hayek 1945, Kirzner 1973, Casson 1982, Shane 2003). Entrepreneur can use the resources like funding advisory, low interest loan or government support to run their business. Law and MacMillan (1998) define the entrepreneurship as the creation of new enterprise which means the entrepreneurial intention is the source of a person to start up their business. Entrepreneurship is also defined as the process of an individual who is innovative and able to take the risk to create value (Sexton Kasarda, 1992). In Malaysia, the entrepreneurship development is growing steadily. Malaysia involves in entrepreneurship since the fifteenth century when the kingdom of Malacca was the trade centre due to its strategic geographer place. Many traders from China, India, Portugal, and others are coming to Malacca and trade with other traders. There are many policies in Malaysia are supporting to the entrepreneurs, including funding, physical infrastructure and business advisory services. The government is playing an important role in entrepreneurship development. There are many institutions are helping to develop entrepreneurship, for instances, Majlis Amanah Rakyat (MARA), is focusing on entrepreneurship training, Ministry of Entrepreneur is coordinating all the matters regarding to the entrepreneurship, Bank Negara plays a role in financing, Small and Medium Industries Development Corporation (SMIDEC) responsible in coordinating the development of SMIs and others institutions. In the years of 90s, Malaysias government turns the economic strategy to industrialization due to the shift in the government policies. The industrialization also names as privatization and Malaysia Incorporated, which cultivate the development in entrepreneurship. The research of Howell and Palmer (1995) shows the equity ratio for Bumiputeras in 1971 had changed from 4 per cent to 18 per cent, and the equity ratio for non Bumiputeras, is from 34 percent in 1971 changed to 55 per cent. The data of the equity ratio of entrepreneurs shows the number of entrepreneurship in Malaysia has been increasing dramatically due to the transition to high-technology and the New Development Policy (NDP) promoted by the government which was targeted to achieve fully development by the year 2020. The NDP was the beginning of the knowledge-intensive and high technologies era into the entrepreneurial activities (Syahida Dr. Amran, 2005). In the previous times, the researchers view entrepreneurship is one of the important aspects toward the economic society. The purpose of entrepreneurship is to encourage people to be successful after they had started up their own business (Praag et al., 2000). There are many factors that can determine the success of an entrepreneur. In the table above, we will look at the summarized of the determinants of successful entrepreneurship, which arise from the literature, taken from van Praag (1999). The table shows the determinants that stem from the classical views and also propose in the literature. In the recent times, entrepreneurial education becomes more popular and acceptable by the undergraduates in the tertiary education. Entrepreneurship education has to become an essential component to cultivate the potential entrepreneurs in the private and public higher learning institutions. Entrepreneurship education is the most effective way to promote the transition of graduates toward the self-employment (Ismail et al., 2009). Hart and Harrison (1992) have done an investigation to the tendency of undergraduates in involvement to run their business in Northern Ireland, the research showed 47% of students were expressed the intention to run their own business. The result of the high percentage of students would like to run their business is because those undergraduates are considering running own business or self-employment as a career (Karr, 1985). Krugeger et al. (2000) said the entrepreneurial intent is very important because it is the primary predictor of future entrepreneurial behavior, so it is an essential issue in entrepreneurship research to investigate the factors to determine the entrepreneurial intent. Fishbein and Ajzen (1975) views planned behavior as the key for pre-start up process and the behavioral intent is the immediate determinant of planned behavior. Although many researchers say the entrepreneurial intention is the important issue to entrepreneurship, Wang and Wong (2004) said there is only a limited number on the studies about the influence factors for students entrepreneurial intention. Entrepreneurship The traditional entrepreneurs typically start their business in small capital, low value added, and it takes time to set up the business. The traditional entrepreneurs need to raise capital, find a location, deal with suppliers, man power problems and others to complete their business set up. In the modern day today, the technology was developed in advance; the internet and information communication technologies (ICTs) are very common to the public. Technology helps an entrepreneur to save time and capital during pre-start up process in e-business, e-Entrepreneur do not need to find a location for their store, not need to hire many employees and others. The growing in technology makes the traditional entrepreneurs join into e-Entrepreneurship (Cheng Chang, 2004). Today, as we know that the e-entrepreneurship is more and more important and useful; the evidence of e-entrepreneurship development can be seen from the successful entrepreneurs at western countries like United States. The successful examples of e-entrepreneurship in United States are Google.com, yahoo.com, amazon.com, eBay.com, YouTube, Face book and etc. Google.com is one of the successful stories about young adults who have the information communication and technology (ICT) knowledge gets to involve in e-entrepreneurship (Eduardo, 2006). The internet is a powerful tool which can help the firm to solve the limitation on financial resources. Doing business online is much easier and cost saving if compare to traditional brick and mortal kind of business. Online business does not need so much man power to run the business, unlike the traditional business need to employ people like a cashier, promoter, storekeeper, cleaner, and so on. During the recent years, the electronic information technologies have increasingly supported the internal and external information and communication process in every industry sector. The internet is one of the advantages of technologies, helping the business development become more efficiency and effectiveness (Kollmann, 2006). According to Matlay (2004), he discussed the term e-entrepreneurship is the new companies establish their business in the Net Economy. The Net Economy has a Direct influence in innovative business development which is based on the electronic information and communication network (e-ventures). The spread of information via the electronic data or the network is one of the factors to develop the growth of economic. If we compare 15th century and 20th century, the speed and usage of information via the network are relatively high in the later century. The information society nowadays is characterized by the rigorous use of the information technologies and the changing from industrial to a knowledge society (Evans and Wurster, 1997). Kollmann (2006) pointed out that, the information industry sector is shifting from the traditional economic sectors like production sector; service sector; and agriculture sector. The expansion of electronic data networks and the growth of IT formed a new bus iness dimension which calls as network economy or Net Economy. The figure 1 shows the information technologies can let the people to obtain information more accessibility. Entrepreneurs use the advantages of the information technologies to involve in e-commerce or commercial purposes. It is a competitive advantage to an entrepreneur if he/she can obtain more knowledge and information in technological development. Successful e-entrepreneurs shall posse better information to the market and their customers (Weiber and Kollmann, 1998). Information technologies (IT) and networks are now becoming the important aspect upon every industry and service sectors (Scott, 1995). Knowledge is one of the most strategic resources in the new economy, affects the traditional business to review their traditional practices. Knowledge in IT takes advantage in dealing with new partnerships, innovation, social networks with customers, suppliers and help to detect the opportunities of new business in the future time (Malone and Laubacher, 1998). Bret and Champeaux (2000) said the cyber-entrepreneur mainly based on exploiting the networks by using the Internet technologies, intranets, and also the extranets. In the previous study done by the researchers, we can identify the characteristics of technology based entrepreneurs or e-entrepreneurs. Personal characteristics such as age and experience can influence entrepreneurs to make a decision on creating and developing their businesses (Kisfalvi, 2003). Blais and Toulouse (1992) had done a research on the average age of e-entrepreneurs. They found out their age were rather young when they launch their business, which were around 30 years old. The young e-entrepreneurs are familiar with their skills and acquired extensive experience with the technology after they have graduated from a university, and they tend to launch their own business. Roure and Keeley (1990) discussed the entrepreneurs previous experience can become the advantages for them to success in new technology-based ventures. Compare with the traditional entrepreneurs, the e-entrepreneurs in internet base are younger and educated, especially in technical domains. The motivations of the entrepreneurs are potential for higher income, inherent desire to innovate, flexible working time and others (Colombo and Delmastro, 2001). Problem Statement In the past time, Malaysian graduates seldom considered taking entrepreneurship as their career choice, it is because entrepreneurship is still not so popular and the graduates do not have much interest on it. However, according to the Salleh (2002) research, he observed that in the recent time, the number of graduates who are associated with entrepreneurship has been increased, but the figure is still remaining low, which is lower than 0.4 %. The Malaysian government is encouraging graduates to involve in either entrepreneurship or e-entrepreneurship under the knowledge Economy Master Plan in the year 2000. There are advantages for the graduates to take part in self-employment because entrepreneurship may promote creativity, innovation and create new job opportunities. There are also many successful examples of the involvement of young adults in entrepreneurship and e-entrepreneurship. One of the successful stories in e-entrepreneurship is the founder of Yahoo!, Jerry Yang and his partner creates Yahoo! after they were graduated from Stanford University. Pua-Khein-Seng, a Malaysian entrepreneur who is the founder of the USB flash memory pen drive also starts up his business when he was young. Some undergraduates have their own ideas and want to start up their business after they finished their studies. They want to promote their products or services to the customers, but they can choose to promote in conventionally or in online business. Which type of business is easier and beneficial to the undergraduates to choose for set up their own business? What are their preferences toward entrepreneurship and e-entrepreneurship? The government institutions are encouraging the undergraduate to be self-employed. They want to know what are the factors or determinants of undergraduates to join entrepreneurship and e-entrepreneurship. What are the determinants of the undergraduate to involve in entrepreneurship and e-entrepreneurship? In the research later, we will find out which determinants affect the undergraduates to involve in entrepreneurship and e-entrepreneurship. Research Objectives The General objective of this research is to identify the preferences among the undergraduates toward Entrepreneurship and e-Entrepreneurship. Next, the research will determine the correlation of the independent variables and dependent variables which are the determinants to the involvement of the undergraduates to entrepreneurship and e-entrepreneurship. To identify the preferences of the undergraduates toward entrepreneurship and e-entrepreneurship; To determine the determinants of undergraduates to the involvement in entrepreneurship and e-entrepreneurship. Significant of study Entrepreneurship and e-entrepreneurship play an important role in contributing to the nation economic growth and crate job opportunities to the country. E-entrepreneurship is also becoming more popular and acceptable by the people, especially young adult in Malaysia. The Malaysian government has taken a great effort in developing the entrepreneurship. Malaysian government provides tax incentives, business advisory, funding resources, loan, and others to the entrepreneurs in every sector, especially in SMEs and Multimedia sectors. The purpose of the government to give incentives is to foster younger entrepreneurs. The importance of this study is to explore the preferences of the undergraduates toward entrepreneurship and e-entrepreneurship. Many researches are focusing in either entrepreneurship or e-entrepreneurship in the separate way but in this research, we will focus to the preferences of the undergraduate towards on both entrepreneurship and e-entrepreneurship together. Next, this research will study about the determinants impact on the involvement of undergraduates in entrepreneurship and e-entrepreneurship. The determinants will affect each undergraduate to participate in entrepreneurship and e-entrepreneurship. We want to identify the importance of the determinants because it can be the relatively important guidelines or references to the government. The government can develop the suitable strategies and approaches after they identify the determinant for the undergraduates to involve in the sectors.. Scope of study This study is conducted in Peninsular Malaysia. The respondent in this research is restricted to the undergraduate students in Multimedia University, Malacca campus. Due to the time constraints, it is believed that the sample size of two hundred and fifty students is enough, the respondents are regardless to the age, gender, faculty, and major. The questionnaires will be distributed randomly to the respondents to obtain the primary data. The secondary data will be derived from the journals which obtained from the online database such as Emerald, Google scholar, Springer link and others online sources. The questionnaires will be designed and tested before distribute to the respondents. The questionnaires will be collected from the respondent and able to obtain the information, alternatives, and opinions, which are related to the objectives in this study. Organization of study The organization of this study comprises five chapters. The first chapter is the introduction part which will explain the definition of the topic, entrepreneurship among the undergraduates and the e-entrepreneurship. Next, the problem statements, research objectives and the significant of the study will be discussed to give a brief explanation to the topic of this study. In the last part of this chapter will be included the scope of study and the organization of study. Chapter two starts with the literature review on the young adults attitude to entrepreneurship and entrepreneurship education. Subsequently, the entrepreneurship in a modern network economy will also be reviewed. Then, follow by the literature review of the related variables to support this study. In this chapter, it includes all the related empirical studies, articles, journals, citation to strengthen on the topic. In chapter three, the research methodology is discussed. The research framework is designed to show the relationship between independent and dependent variables. Subsequently, the Hypothesis development, sampling plan, data collection method, questionnaires development, and data analysis methods are also discussed in this chapter. Chapter four is explaining the results of the data analysis by using the related chart, graph, bar and data. At the end of this chapter, this chapter will come out the discussion and interpretation of the data analysis regarding to the topic discussed. Chapter five is the conclusion and recommendation to this study. This chapter will conclude to the topic of this study and the recommendation to the findings. The limitations of this research will also discuss in this chapter. Chapter Two LITERATURE REVIEW Introduction In this literature review chapter, we will review to the previously done researches and journals. Young adults attitude to entrepreneurship and entrepreneurship education and the entrepreneurship in the modern network economy will be reviewed. Subsequently, is the literature review of all the variables, which are, knowledge and prior experience, government regulations and incentives, social network, availability of resources and the opportunity identification. Young adults attitude to entrepreneurship and entrepreneurship education. The changing nature of work suggests that young people may face the prospect of a portfolio career including periods of paid employment, non work and self-employment, of which the latter implies greater scope of entrepreneurial activity (Roger and Martyn, 2000). Nowadays, there are plenty of young adults or graduates would like to start up their own business. They are self-employment and do not want to work under other people In particular, the entrepreneur is an innovator who introduces new products and technologies. The notion of entrepreneurship is associated with creativity and imagination, self-determination, and the abilities to make judgmental decisions and co-ordinate resources (Roger and Martyn, 2000). Young adults have their own creativity and innovation to promote their own products. They would like to earn money by start up a business to promote their ideas. Starting and operating a new business involves considerable risk and effort to overcome obstacles. Education, (especially for tertiary education) and entrepreneurship are highly correlated (Frederick, 2007). Reynolds et al., (2001) and GEM reports showed the educational achievement accounted for 40 percent of the cross-national variation in the total rate of entrepreneurial activity. Entrepreneurship education has been driven especially by academics, business leaders, entrepreneurs themselves, and even the government officials are seeking the advantage in the globalised world (Achleitner, 2006). The entrepreneurship education is very common and popular in the western countries such as United Kingdom and United States. Various UK governments have championed the concept of an enterprise culture (Roger and Martyn, 2000). The Kauffman Foundation research shows that 90 percent of master and doctoral degree-granting institutions in the United States now offer entrepreneurship subjects, and in most cases, many courses and degree options (Cone, 2007). There is also a research of entrepreneurship education done by Assumption University (Thailand), NCGE Southeast Asian Partner (2006), a study for the entrepreneurship education in South-East Asias higher education institutions (HEIs): there are Malaysia, Singapore, Thailand and Vietnam. The following is one of the charts of the study: The chart shows that Higher Education Institutions (HEI) in Malaysia still in the preliminary stage of the entrepreneurship development. According to Myrah Currie (2006), the entrepreneurship curriculum is still underdeveloped and lacks standards. University of Arizona (2004) shows that entrepreneurship education enhances a graduate ability to create wealth. A graduate who has entrepreneurship education has a greater chance to be a success entrepreneur compare to those who do not. Fayolle et al. (2006) showed that entrepreneurship education can have positive effects depending on the students background and the initial perspective. For example, Menzies Paradi (2003) found that among the 15-years group of engineering graduates, taking one or more courses in entrepreneurship was a strong predictor, and they will be reached to top management status in the later time. According to Lee Wong (2003), there is also a positive relationship exists between ones attitude towards entrepreneurial education and business start-up with the Anecdotal evidence, alumni and media reports to validate the relationship. There is research of An Eclectic Theory of Entrepreneurship (Ingrid et al., 2001) showed that the decision of an individual to become a self-employed focus on the personal factors, for instances, the psychological traits, formal education and other skills, the financial assets, family background and previous working experience (Praag et al., 1989). There are also findings for the determinants of the entrepreneurship such as profit opportunities and opportunities for entry and exit (Bosma et al., 1996). Macro perspectives are focused on the economic factors, like technological, economic, and cultural variables and also the government regulations (OECD, 1998 Noorderhave, et al., 2001). Entrepreneurship in a modern network economy According to Nijkamp and Poot (2008), the conventional comparative advantage perspective on regions is not sufficient anymore to explain the relative economic performance of regions in a global economy. The participation of ICT networks, education systems, and business culture are also important factors of comparative advantage on economic performance. There is a new phenomenon in the modern economies where the emergence of interwoven global networks (Castells, 1996) allows the global interaction and communications. The global interaction and communication are a process through which market areas may obtain world-wide coverage, for instance, through the Internet. Entrepreneurship vs. e-Entrepreneurship, entrepreneurship consist on the process of creating something new and assuming the risks and rewards, in contrast, e-Entrepreneurship will consist on creating owner business activity on the internet in some characterized in order to sell or able a service something only online, such as magazine subscription, cell phones, software, T-shirts, bags, shoes, and etc. (Eduardo, 2006). Educations, knowledge and prior experience In the recent decade, there is a growth in the educational programmes focusing in entrepreneurship. The growth of entrepreneurship education has increased the amount of entrepreneurs. Many entrepreneurship programs are helping students learn about how to start a business and how to run a business (Deborah et al., 2002). At the end of 20th century, entrepreneurship programs continued to growth and gain legitimacy within the world of academics, undergraduate students have had been increasing opportunities to study topics related to the entrepreneurial career track (Deborah, John Hovis, 2002). There is an investigation done to investigate the impact of education on the level of entrepreneurship of a country. The investigation is done in the different level of education in the country, for example, primary school, secondary school and tertiary school. Reynolds, Hay and Camp (1999) concluded that the larger a country invested in education programs in the tertiary education, the higher is the rate of the new business or firms to be formed.. Undergraduate students interested in entrepreneurship are regardless of their declared field of study. Students who study engineering and IT are also having the interested to start their own business, no matter they plan to practice a profession, become a leader in a corporation, return to a family business or work in government, students see the value in learning what is taught in entrepreneurship classes (Deborah, John Hovis, 2002). The entrepreneurship education they learn while in their tertiary education will enable them to be flexible and agile in their future workplace. Reynolds et al., (1999) said that there are several reasons why the education is important to the entrepreneurship. The first reason is the education provides individual with a sense of autonomy, independence and self confidence, the second is education makes self-awareness, the people are aware of their career choices and the third is education broadens the horizons of individuals. In summary, the education provides knowledge to the youngster to develop the entrepreneurial opportunities. Larry Penley, Dean of the college Business at Arizona State University, noted the move toward entrepreneurship across the curriculum in his address to the USASB-SBIDA conference in spring 2000. He notified that Universitys entrepreneurship programs will help to build a stronger small business sector compare to those small business owners who have little or no formal business education. A rapid growth of the new companies and the highly publicized dot.com phenomenon marked an important change in the economic environment in the beginning in mid 90s. The development of the technology such as internet has accelerated the internet-based business. The characters of internet-based business are quick start-up and low overhead; make self-employment appear more accessible to increasing the numbers of American, including those who were not specifically trained in business (Deborah, John Hovis, 2002). Undergraduates are become more and more interested in learning about aspects of business start-up due to the successful example in the real business environment. For example, the two founders of Yahoo!, Jerry Yang 26 years old and his friend, David Filo, 28 years were graduated from Stanford University of United State. They build or create Yahoo from their hobby of responding to the persistent challenge to breakthrough in simplifying the use of internet. Yahoo began as a student hobby and evolved into a global brand that has changed the way people communicate with each other, find and access information and purchase things. Today the Yahoo! Inc. is a leading global internet communication, commerce and Media Company, which also provides online business and enterprise services to the users (Yahoo, 2009). Besides education is related to the intention to involve in entrepreneurship and E-entrepreneurship, the knowledge is also playing an important role in cultivating the Entrepreneurship and E-entrepreneurship. Braunerhjelm Lundblad (2007) pointed that knowledge is an externally factors for entrepreneurship. In the past times, the economic variables of knowledge, entrepr