CASE44 GROUP3 Essay - 957 Words

Suggested Questions for Arcadian Microarray Prepare to explain the implications of case Exhibit 1 (Paige Simon’s first task). Based on that exhibit, is terminal value a material component of firm values? Drawing on case Exhibit 4 and your own general knowledge, where would the various estimators be appropriate? Where would they be inappropriate? (Simon’s second task) Regarding the cash flow forecasts in case Exhibit 5, at what point in the future would you set the forecast horizon for the three investments? Why? More generally, what should determine when you stop forecasting annual cash flows and estimate a terminal value? Estimate other terminal values based on alternate estimation approaches. From these various estimates, please†¦show more content†¦4. There are three ways in estimating terminal value; these are through P/E ratio, P/B ratio, and Constant growth. Then, we first have to determine their growth rate using Fisher formula [(1+g)x(1+inflation)]-1. With population growth rate 1%, economic growth rate 3%, and pharmaceutical growth rate 5%, we can get nominal rate :population: [(1+0.01)x(1+0.02)]-1 = 3% economic: [(1+0.03)x(1+0.02)-1 = 5% pharmaceutical: [(1+0.05)x(1+0.02)]-1 = 7% our group chooses economic nominal rates 5% as input for constant growth estimation. I. PRICE EARNINGS RATIO Arcadian View Sierra View P/E 15 15 WACC 20% 20% net income $203.00 162 Terminal Value $3,045.00 $2,430.00 PV of terminal value $491.78 $327.05 PV of FCF 2005-2014 $(151.82) -118.38 Net Present Value $339.96 $208.67 60% ownership $203.98Show MoreRelatedCASE44 GROUP3 Essay examples938 Words   |  4 Pagesï » ¿Suggested Questions for Arcadian Microarray 1. Prepare to explain the implications of case Exhibit 1 (Paige Simon’s first task). Based on that exhibit, is terminal value a material component of firm values? 2. Drawing on case Exhibit 4 and your own general knowledge, where would the various estimators be appropriate? Where would they be inappropriate? (Simon’s second task) 3. Regarding the cash flow forecasts in case Exhibit 5, at what point in the future would you set the forecast horizon for the

A Rose for Emily and The Yellow Wallpaper - 1723 Words

The stories, â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper,† both display how external dominance, isolation, and judgment from the outside world may cause one to lose their right mind. In both stories, the main characters begin to sink into further isolation from the outside world, leaving reality in the past. The point of view of each story is told from a firsthand account of the events that occur. In â€Å"A Rose for Emily,† the story is told from an outsider’s point of view, someone who has watched and observed all that is written down. Perhaps the narrator is one of Emily’s past lovers or someone who has heard these stories simply from small town gossip. Either way, we immediately trust this narrator because they are speaking directly†¦show more content†¦Ã¢â‚¬Å"We remembered all of the young men her father had driven away† (Faulkner 316). We note that Miss Emily never married and was a recluse from the townspeople until the day she died. She was isolated from her town, abandoned by her father, and judgment fell upon her from every watchful eye of that small town. The whole structure of this story suggests a sense of gloom and darkness. Look at how she is described, â€Å"†¦a small, fat women in black†¦her eyes, lost in the fatty ridges of her face, looked like two small pieces of coal† (Faulkner 315). Her house was dark and dusty. Isolation is apparent from the beginning to end of the story. In the same way, Jane is literally placed in a big empty room, in isolation from everyone else in the house. Gilman gives us glimpses of Jane’s confinement as the story progresses. Look at how her room is described. â€Å"†¦the windows are barred for little children, and there are rings and things in the walls† (Gilman 341). This suggests that Jane is placed in a mental hospital room. There are bars on the windows so she cannot escape, and rings on the walls to keep her from roaming about. Both of our main characters, Emily and Jane, defy the rules under which they are expected to obey. Jane is strictly told that she is not to write in her diary, and if she is caught, she is met with heavy oppression. She is not allowed to write, work, take care of her own child, or even think about her condition. However, Jane writes inShow MoreRelatedA Rose for Emily the Yellow Wallpaper5184 Words   |  21 PagesThe protagonists in both â€Å"A Rose for Emily† by William Faulkner and in â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman experience struggles within their society throughout their respective stories. Although the stories are very different, the struggles for each protagonist stem from the perception and expectations of women in society during the time each story was written. The protagonist in â€Å"The Yellow Wallpaper† struggles throughout the story due to her controlling husband and a woman’sRead MoreIsolation in â€Å"a Rose for Emily† and â€Å"the Yellow Wallpaper†1222 Words   |  5 Pagesâ€Å"A Rose for Emily† by William Faulkner and â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman are two well written short stories that entail both similarities and differences. Both short stories were written in the late 1800’s early 1900’s and depict the era when women were viewed less important than men. The protagonist in each story is a woman, who is confined in solitary due to the men in their lives. The narrator in â€Å"A Rose for Emily† is the mutual voice of the townspeople of Jefferson, whileRead MoreComparison and Contrast of the Yellow Wallpaper and the Rose for Emily1078 Words   |  5 PagesParis Claypool Eng 120 Essay 1 06/12/2010 A Rose for Emily and The Yellow Wallpaper â€Å"A Rose for Emily’’ By William Faulkner and â€Å"The Yellow Wallpaper by Charlotte Perkins Gilman,† are two short stories that both incorporate qualities of similarities and difference. Both of the short stories are about how and why these women changed for lunacy. These women are forced into solitude because of the fact that they are women. Emily’s fatherRead More Essay on Escape in A Rose For Emily and Yellow Wallpaper735 Words   |  3 PagesEscape from Reality in A Rose For Emily And The Yellow Wallpaper In the Victorian era, women were thought to be weaker than men, thus prone to frailty and female problems. They were unable to think for themselves and only valuable as marriage material. The women in Faulkners A Rose for Emily and Gilmans The Yellow Wallpaper are driven insane because they feel pigeonholed by the men in their lives. They retreat into their own respective worlds as an escape from reality, and finally rebelRead MoreCompare And Contrast A Rose For Emily And The Yellow Wallpaper937 Words   |  4 Pageshas shifted dramatically from those in the late 1800s and early 1900s. In the short stories â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper,† the protagonists experience gender stereotyping and live in a society where there are certain expectations of women all the while they suffer from mistreatment due to the lack of understanding of their mental illness. In â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper,† William Faulkner and Charlotte Perkins Gilman challenge the role of women and the stigma of mentalRead More Insanity and Madness in A Rose For Emily and Yellow Wallpaper965 Words   |  4 PagesInsanity in A Rose For Emily And The Yellow Wallpaper    The women in Faulkners and Gilmans stories are victims of male over-protectiveness.   The men that rule their lives trap Emily in A Rose For Emily and the narrator of The Yellow Wallpaper. Each character must retreat into their own world as an escape from reality. Emily is destroyed by her fathers over-protectiveness. He prevents her from courting anyone as none of the young men were quite good enough for Miss Emily and such (82)Read MoreComparison between The Yellow Wallpaper and A Rose for Emily969 Words   |  4 Pagesstories, â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and â€Å"A Rose for Emily† by William Faulkner, both female protagonists, experience a time of seclusion leading to self- realization. Hence, both of these pieces of literature illustrate the troubles of women in a male-dominated society. As a result, both characters experience oppression by overbearing male influences and are physically and emotionally isolated. â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper† take place inRead MoreControl and Manipulation in A Rose for Emily and The Yellow Wallpaper600 Words   |  3 Pages In William Faulkner’s â€Å"A Rose for Emily and Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper, the two main characters exhibit behavior that some readers may consider unusual or even totally crazy. These two women are having a difficult time adjusting to the many changes taking place around them. In the midst of these changes, they face the struggles of being women such as post partum depression and love and rejection from men. Such problems become so overbearing that each woman ends up in theirRead MoreWhat Is The Similarities Between The Yellow Wallpaper And A Rose For Emily1184 Words   |  5 Pages Charlotte Perkins Gilman’s, The Yellow Wallpaper and William Faulkner’s A Rose for Emily are two psychological short stories that followed the lives of two v ery misunderstood women. Each story had many similarities, which showed the inequalities that women had faced in the early 20th century. Charlotte Perkins Gilman’s, The Yellow Wallpaper and William Faulkner’s A Rose for Emily  are two disparate works that explore, and show the ultimate struggles that a woman faced in the time period that theyRead MoreThe Yellow Wallpaper, And William Faulkner s A Rose For Emily1340 Words   |  6 Pagesinternal struggle women goes through are Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper,† and William Faulkner’s â€Å"A Rose for Emily.† The two protagonist from these short stories, the unnamed narrator and Emily, display symptoms of â€Å"hysteria† because they experience conflicts between their individual desires and social influences that either repress their feelings or displace their feelings. The unnamed narrator in â€Å"The Yellow Wallpaper† symbolizes the majority of women by showing what they endured in

Sexual Assault, Abuse, and Rape by College Athletes Essay

Sexual assault, abuse, and rape by athletes is a devastating crime. These crimes by themselves are horrendous, but when committed by athletes there are many different factors involved. Through extensive research this paper will show contributing factors that may result in assault, abuse, or rape by athletes. Special treatment for athletes throughout their career, belief in sexual male dominance, and the role of alcohol are all important factors. Other crucial factors are the attitudes and responses of: society, juries, victims, coaches, and athletes. This paper will explore all these issues and show that changes need to be made in all the areas to combat the growing percentages of sport assault, abuse, and rape against women.†¦show more content†¦In one case, the University of Minnesota basketball team was playing a game in Madison, Wisconsin. A woman met one of the players and agreed to go back to his hotel. Once there they were joined by two of his teammates. They imprisoned her for three hours and repeatedly raped her. The players were found not guilty. In Glen Ridge, New Jersey, four high-school athletes, all of them former football teammates, have been charged with wielding a small baseball bat and a broomstick to rape a 17-year old slightly retarded girl (Ekanzi). Male student athletes make up 3.3% of the population but are responsible for 19% of sexual assaults and 35% of domestic violence. One in three college sexual assaults are committed by an athlete or athletes. From 1995 to 1998 there were an average of one hundred sexual assault charges against athletes a year. In 1995, 8.5% of the general population charged with a crime were sexual assault, 36.8% of crimes involving athletes were sexual assault. The general population conviction rate is 80%, athlete conviction rate is 38%.(NCAVA) Since not all rapes are reported we can assume that these numbers are much higher. Most athlete rapes are acquaintance rapes. Many of the women blame themselves and do not report the crime. These are very scary statistics. Proving that there is a problem and steps need to be taken to change these statistics. From a young age athletes are given special rewards and not held to the same standards asShow MoreRelatedSexual Assault Against Women During The United States1381 Words   |  6 Pages Sexual Assault Against Women in the United States Zoe Williams SOCY 100: Introduction to Sociology Montgomery College September 26, 2014 â€Æ' Violence against women has been ever-present throughout time and place in our world and in recorded history. Although violence against women encompasses a whole range of related acts, rape and sexual assault perpetrated against women is the focus of this paper. Men and boys are also victims of sexual assault, but the numbers of women who are sexualRead MoreGenital Mutilation And Its Effects On Women1374 Words   |  6 Pagesgenital mutilation is linked to proper sexual behavior, so by reducing the libido you reduce the chance for sexual promiscuity. Globally war s that have taken place in the 20th and 21st centuries have caused an increase in violence and harm done to women and children, as approximately 1 in 3 women in the world is beaten, coerced into sex, and otherwise abused (Shaw 506). In fact rape is a common weapon in a warring nation. The United Nations Resolution 1325 on women, peace, and security wasRead MoreThe Damaging Effect Of Sports On Women924 Words   |  4 Pagesnot professionally play sports, such as football, they are able to cheer in revealing outfits. Nelson claims that this shows that while people think that women should not play sports, they believe that it is acceptable for them to cheer for male athletes in tiny outfits. Nelson also demonstrates that industries that gain most of their patrons due to sports, try to maximize their profits by sexualizing women. Nelson states that â€Å"When a new ‘sports bar’ opens in New York and it features topless dancersRead MoreAs I Was Scrolling Thro ugh My Facebook Feed, Ignoring Political1126 Words   |  5 Pagesreading their college acceptance letters, I clicked on the video thinking it would put a smile on my face and give me hope for the new generation. I was proved wrong, due to a powerful twist in the video. In the college acceptance letter, the students read about the 1 in 5 chance that they would be raped in college, and how their university would do nothing about it (Facts about Sexual Violence). This did not put a smile on my face, because it brought my attention to a grueling issue of rape on collegeRead MoreViolence And Abuse Of The United States913 Words   |  4 PagesUnfortunately violence and abuse are very common in the United States. They can be expressed in many ways such as physical, emotional, mental, sexual, financial, and even spiritual abuse. The victim can suffer major health and mental problems caused by the mistreatment. Not only does it affect those involved, but also those who witness the violenc e. It is a very difficult cycle to break, as the abuser tends to continuously abuse the victim, even when they claim that they have changed and will stopRead MoreThe Lies We Tell Ourselves Essay2007 Words   |  9 Pagescharacter. We tell those lies to create a facade of being alright, while we are not. We are being told to move on, so we pretend to, like its nothing. we spend our days trying not to think, just do. We live our lives like any other. Because being a rape victim is just one of those things we have to get past through. Like missing the bus. Its no big deal. Johnny and Alicia have been classmates since the beginning of the semester, although Alicia has a little crush on Johnny, she is too shy to say aRead MoreIs Rape Culture A Problem?1405 Words   |  6 PagesTorrey Andrascik Professor LaPalme English Comp 101 28 September 2015 Is Rape Culture a Problem in America? Why This Systematic Tolerance Needs to End. Rape culture. This is a term that was coined in the 1970’s feminism movement that has been rehashed with 4th wave feminism amongst millennials in the 2000’s. Though the term seems to irritate many that attempt to refute that the systematic tolerance of rape in America is a non-issue that would disappear if â€Å"women just stopped getting so drunk†Read MoreSex And Abuse Services Struck Me The Most1478 Words   |  6 Pages Introduction Case management is needed in every part of social work when dealing with a clientele so when I decided to look through my options the choice of sex and abuse services struck me the most. When you work with such programs as MOCSA; they deal with meeting with the person who was been sexual assaulted and helping them with their decision on whether or not to press charges and continue working with them and recommending services. When someone is sexually assaulted it takes time to moveRead MoreAn Anonymous Rape Survivor s Story1721 Words   |  7 Pages â€Å"It wasn’t rape you were being such a tease.† â€Å"NO I said. I covered my vagina with both of my hands and I said NO! I was with a close male friend and I thought I was safe. I thought I was safe when I went out drinking with said friend and I thought I was safe when we went to my place to â€Å"hangout.† This is an anonymous rape survivor’s story. These common occurrences affect a fair portion of the p opulation in Missoula, in comparison to the national average, and something should be done. There is alsoRead MoreIs Rape Serious? : Rape1453 Words   |  6 PagesBrettin Linder Miss Windish English II 2 October 2017 Is Rape Serious? Imagine a young women going to a party and having a good time; yes, she may be drinking a little too much, but she’s just trying to have fun. She sees one of her classmates, a boy who’s in a couple of her classes, and he makes his way over to her. They start to dance and have fun, when all of a sudden he pulls her into one of the bathrooms in the house. She keeps telling him no, that she doesn’t want to do this, but he’s not

The System Used For Reporting Under Gaas Within The United...

The way in which audit reports have been documented and presented has slightly changed since the 1940’s whereby the use of guidelines as provided by GAAS (Generally Accepted Auditing Standards) in the documentation and reporting of the report is still in use. The system used for reporting under GAAS within the United States is the pass/ fail model which analysts believe to be a very useful tool for concise and clear assessment of a fair reporting of the audited financial statements of a company. The new set of rules by the PCAOB sets out to seek the presentation of additional information regarding the process of audit pertaining to each business by rolling out new audit standards. The new standards that require that a personal signature of the engagement partner be added to the final audit reports and the second rule requiring the disclosure of Critical Audit Matters (CAMs) together with other information that explicitly relate to each audit process. The effect of these two rules by the PCAOB will in effect mean that the scope towards transparency is widened and that the users of the audited information would easily rely on the information presented by the companies without any lingering questions as to the authenticity of the reports. Audit reporting and documentation provided by the previous standards required the auditor to communicate that the audit process could only offer a reasonable assurance to the users of the conformity with the Generally Accepted AuditingShow MoreRelatedImportance of Generally Accepted Auditing Standards (GAAS)4938 Words   |  20 PagesAccepted Auditing Standards (GAAS) Miriam Manjarres November 18, 2012 Abstract The Generally Accepted Auditing Standards are standards that were developed through the American Institute of Certified Public Accountants as a foundation in conducting an audit in its reasonable accuracy. There is a need for auditors to follow the standards provided to be able to render a report of the financial statements audited stating that it is free from any misstatement. GAAS are divided into three categoriesRead MoreSolution to Auditing and Assurance Service: 1,12,B, 329605 Words   |  119 Pagescan refer to Exhibit 1.2 and respond in terms of: (1) obtaining and evaluating evidence about assertions management makes about economic actions and events, (2) ascertaining the degree of correspondence between the assertions and the appropriate reporting framework, and (3) providing an audit report (opinion). Students can also respond more generally in terms of â€Å"lending credibility† to financial statements presented by management (attestation). 1.5 An attest engagement is: â€Å"An engagement in whichRead MoreAuo 1 Study Guide Essay12292 Words   |  50 PagesAuditing and Information Systems Additional Study Questions/ Study Guide 1. Accounting Information Systems Competency 302.1.1: Nature and Purpose The student understands the nature and purpose of information systems. * What is the difference between transaction processing systems, management information systems, and decision support systems? 2. Transaction processing systems - document financial activities 3. Management information systems - used to collect qualitativeRead MoreCase Study Essay2170 Words   |  9 PagesEnron Corporation began as a small natural gas distributor and, over the course of 15 years, grew to become the seventh largest company in the United States. Soon after the federal deregulation of natural gas pipelines in 1985, Enron was born by the merging of Houston Natural Gas and InterNorth, a Nebraska pipeline company. Initially, Enron was merely involved in the distribution of gas, but it later became a market maker in facilitating the buying and selling of futures of natural gas, electricityRead MoreAudit and Assurance Services3085 Words   |  12 PagesChanges in the method that organizations employ in conducting business also increase the danger of fraudulent financial reporting. Financial failures and high profile scandals within business environment between 2000 and 2002 have necessitated market regulators to call for scrutiny in the corporate financial re porting in the United States. The occurrence of fraudulent practices within business environment made the stakeholders to call for risk management, governance as well as increase in the scrutinyRead MoreWhat Does Forensic Mean?3765 Words   |  16 Pages1. What does forensic mean? From Latin forensis ‘in open court, public,’ - Relating to, used in, or appropriate for courts of law or for public discussion or argumentation. - Of, relating to, or used in debate or argument; rhetorical. - Relating to the use of science or technology in the investigation and establishment of facts or evidence in a court of law: a forensic laboratory. http://www.thefreedictionary.com/forensic 2. Define forensic accounting. Forensic accounting is a typeRead MoreAccounting Terminology Guide17204 Words   |  69 PagesO  |  P  |  Q  |  R  |  S  |  T  |  U  |  V  | W  |  Y  |  Z   The  New  York  State  Society  of  CPAs  (NYSSCPA)  General  Committee  on  Public  Relations  has   prepared  this  glossary  as  an  educational  tool  for  journalists  who  report  on  and  interpret  financial   information.   How  to  Use  this  Guide   To  jump  to  a  letter  in  the  alphabet,  click  the  letter  at  the  top.   When  you  see  Ã¢â‚¬Å"Top  of  Page†,  click  the  link   and  it  will  bring  you  here.   Capitalized  terms  that  appear  within  definitions  of  other  terms  are  also  defined  in  this  guideRead MoreFinancial Statement Frauds29904 Words   |  120 PagesAuditor’s Responsibili ty for Detecting Financial Statement Fraud - Tiina Intal and Linh Thuy Do Graduate Business School School of Economics and Commercial Law Gà ¶teborg University ISSN 1403-851X Printed by Elanders Novum Abstract Financial reporting frauds and earnings manipulation have attracted high profile attention recently. There have been several cases by businesses of what appears to be financial statement fraud, which have been undetected by the auditors. In this thesis, the main purposeRead MorePhar Mor Case8496 Words   |  34 Pagescontributing to an environment conducive to accounting fraud . Understand what factors may inappropriately influence the client-auditor relationship and auditor independence Understand auditor legal liability issues related to suits brought by plaintiffs under both statutory and COmmonlaw INTRODUCTION In December 1995, the flamboyant entrepreneur Michael Mickey Monus, formerly president and chief operating officer (COO) of the deep-discount retail chain PharMor, Inc., was sentenced to 19 years and sevenRead MoreFord and Toyota Case Study Essay3959 Words   |  16 Pagesengineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles. They have two operating sectors: automotive and financial services. Within these sectors, their business is divided into reportable segments based upon the organizational structure that they use to evaluate performance and make decisions on resource allocation, as well as availability and materiality of separate financial

Popularity of Brand Posts on Brand Fan Pages

Question: Discuss about the Report on Popularity of Brand Posts on Brand Fan Pages? Answer: This essay discusses the effective role of social media for branding a product or service of a company or a person. Branding is an important part of every product or service of a company. Branding is a very important element for the successful operation of a business. Branding is considered as one of the effective strategies for achieving success within the competitive sector of the market. Branding is the very vital component for achieving long-term success in the market sector. However, social media and internet marketing has taken many efforts to promote effective branding of any product. This essay discusses the effectiveness of social media to enhance branding of a company. As discussed by Laroche et al. (2012), an online forum has changed the traditional area of branding. With the effect of globalization, utilization of social media has been increased among the group of people within every community of the world. People have attached more with different aspects of social media, like Twitter, Facebook, Instagram and other online channels. Therefore, many business marketers have taken effective initiatives for enhancing their business opportunity through social media. Companies have taken several activities of innovative branding through different platforms of social media to their product or service within the competitive sector of the market. Apart from Facebook, Twitter there is other opportunities like the blog, infographics, online presentation, etc. These mixed activities of online media have contributed towards the making of an effective online advertisement for the customers. However, Singh and Sonnenburg (2012) argued that social media branding can be very helpful for making the customer loyal to the particular company among the market. World Wide Web and Internet has entered into the mind of the marketers. Today almost all business companies are utilizing this new media for promoting their brand among their potential as well as loyal or new customers of the market. This new media has become one of the important tools of advertisement, campaign, branding and promotion of the product and service. Marketers try to utilize social media for influencing the purchase intention or buying behavior of the customers. Social media has the effective influence on the process of branding of several individual and product branding within the particular company. For analyzing whether the social media platform affects the branding of a product or not. To analyze this aspect, advertisements of Spontex, Charmin and UNICEF India have been chosen. Spontex and Charmin are two companies who deliver profit-oriented business within the competitive sector of the market. UNICEF India is not for profit organization. Spontex is a European brand for several home products. This cleaning product brand has launched the Twitter account with the tagline Cleanest Twitter Account'. The idea of the social media campaign of this brand is very innovative. This brand has cleverly utilized the facilities of the twitter account. The brand has been opened as The Cleanest Twitter Account'. This cleanness has dwelled meaning. Spontex delivers detergent powder that has the capacity of cleaning of several home based products. The idea of their Twitter page has the unique sense of cleanliness. The Twitter account is clean because the feed is clean. One can see the feed as the full white page. One should click on the available white space of the news feed. After clicking on the space, the area will expand to an image. This image will deliver secret and witty messages. Sometimes, the area also shows the mascot of the brand. Spontex also provides tweets and reward for the new product. They also insert tweets for reward ing the new products to the favorite person. The image of the tweet is mainly made from white PNG image. This image automatically displays large at the time of opening of the window. Next product is Charmin. It is a brand of toilet paper. It is the product of PG Company. Charmin is a very old product. It started its journey in the year 1920 in Wisconsin of United States. This product has repeatedly changed its technique of media campaign. It has acquired effective techniques of innovative advertising and marketing for the customers of the market. This product has become the largest provider of toilet paper of United States. It has also started its website and many online activities. Charmin has started its social media campaign after the effect of globalization. Charmin has maintained the particular element of social media. It has maintained the interaction between different people and media. As discussed by Lange-Faria and Elliot (2012), there are more than 40% young men have admitted that they use social media in the bathroom. Charmin has maintained its core experience. The core idea of its brand promotion is to provide a better experience towards the customers of the company. With the help of social media campaign, the company can be able to maintain the necessary interaction between the customers of the company. Charmin has taken effective activities to engage with the potential people within the social media sector. Other companies have learned the lesson of engagement from the activities of Charmin. The Facebook promotion of this company is also very effective. Charmin has understood the effectiveness and increasing popularity of social media marketing. Charmin intelligently uses social media as this media delivers brand recognition and awareness among the group of customers. This company has taken the proper activities and responsibilities for understanding the req uirement and demand of the customers. Social media marketing always has engaged many customers. Social media marketing has helped to promote the brand among the customers. With the help of social media marketing, this company has made effective contribution upon making strong brand image within the competitive sector of the market (De Vries et al. 2012). The idea as well as concept of the media campaign for this product is unique. The innovative style of the advertisement has made pioneering activity within the competitive sector of social media marketing. No one can think that toilet paper also can be branded on social media. This product has also made effective as well as intelligent social media campaign for promoting their brand among the customers of the competitive sector of the market. Charmin has made a playful approach with this toilet paper. They have demonstrated little fun with the activities of branding with a #tweetfromtheseat campaign. This product has done a fantastic job by incorporating humor into their current hashtag events. They nicely have done an effective social media campaign with the help of witty humor. This company has incorporated severe jokes and humorous things for making an effective promotion of a brand. With this way, this company of toilet paper has been able to enhance their brand image (ErdoÄà … ¸muÃ…Å ¸ and Cicek, 2012). Next campaign is about the social media promotion of UNICEF India. UNICEF India is a part of The United Nations Children's Fund of the program of United Nations. This program is designed for many health and education related issues of several children of many developing countries of the world. This program is designed to deliver humanitarian efforts for the long-term basis towards the people of the society. It also provides educational and developmental assistances for the children and mothers of different developing countries of the world. UNICEF India provides effective activities towards the underdeveloped children and mothers of the country. India is a developing country. Most of the parts of this country is also still lacking from proper education and the developmental perspective. UNICEF India operates its work activities as the nongovernmental organization. UNICEF has to make several subprograms for the people of the society. Awaj Do' is considered as such an initiative of the effective program of the UNICEF India. This program needs to make the strong brand for the people. However, UNICEF India has taken the approach of making strong promotional efforts for this particular initiative. However, the logo of this initiative is The Power of your Words can help Change- Their Lives'. This initiative is based upon the aspect of delivering proper education towards the underdeveloped children of the Indian society. It is a three-month social media campaign to promote the Awaj Do' initiative. It is an effective effort to send back more than eight million underdeveloped children to school. This is an initiative of promoting the effective aspect of education and development. This initiative has gained many accomplishments in the social media platform. It is mainly based on Twitter campaign. It has been found from the survey that, Awaj Do initiative has received more or less 1525 mentions on the Twitter page of this campaign. The Twitter account of Awaj Do has received more than 2000 followers. Apart from these activities, a campaign has also received 60, 540 impressions in its Twitter account. At the end of this particular initiative, the website of Awaj Do has received 203,2 48 signups of interested people who have joined the initiative for a good and effective cause. The impression of Twitter has been calculated with the help of Tweet reach. This initiative of UNICEF has experienced from immense popularity among the general people of the society. Several people from the civil society group have also appreciated this particular effort of UNICEF. Therefore, it can be stated that social media has influenced the aspect of powerful branding of several products or services within the competitive sector of the market. The engagement of social media is very helpful for building a strong brand within the competitive sector of the market. Today, every company tries to promote the brand through traditional media as well as social media. They put more emphasis on the social media campaign for the product or service. The aspect of marketing and branding is different from each other. Branding helps to make the strong appearance into the mind of the people through the packaging of the brand. The success of a company always depends on the activities of proper branding. A company can make effective business while making its product as a brand towards the customers of the competitive sector of the market. A company which has delivered strong brand can also influence the purchase intention of customers. A Strong brand helps to make a customer loyal to the particular company, the product, or the service. The Strong and effective brand also can be able to enhance the competitive advantage of the company in the competitive sector of the particular industry. As discussed by ErdoÄÅ ¸muÃ…Å ¸ and Cicek (2012), cultivation theory of George Gerbner is also very helpful to identify and understand the impact of social media on the process of making effective brand within the market. This theory states that media can change the perception of reality of a human being. Media can influence the interpretation of a person on a long-term basis. Therefore, social media campaign also helps to make particular perception about the choice of specific product or service towards the customer of the market. A strong brand also can determine the level of loyalty among the customers within the market. A brand can also help to attract the people. Brand value is more important than the marketing techniques or promotional technique of the product or the service. A Strong brand helps the company to sustain within the competitive sector of the market. To make a strong brand a company needs to maintain the relationship with the customers. The company should be able to engage in the activities of people. To engage with the customers or the people, several platforms of social media are very effective and helpful for the company. Making brand through social media platform can be able to enhance the level of satisfaction among the customers of this particular company. The brand is very effective as well as the important component for the success of the particular company within the competitive sector of the market of particular industry. The success of a company mainly depends upon the effective an d strong brand of the product or service and the company itself. Brand value helps the company to sustain within the market. It can also be able to compete with other companies in the market of particular industry. Reference list: De Vries, L., Gensler, S., and Leeflang, P. S. (2012). Popularity Of Brand Posts On Brand Fan Pages: an investigation of the effects of social media marketing.Journal of Interactive Marketing,26(2), 83-91. ErdoÄÅ ¸muÃ…Å ¸, ÄÂ °. E., and Cicek, M. (2012). The impact of social media marketing on brand loyalty.Procedia-Social and Behavioral Sciences,58, 1353-1360. Lange-Faria, W., and Elliot, S. (2012). Understanding the role of social media in destination marketing.Tourismos. An International Multidisciplinary Journal of Tourism,7(1) Laroche, M., Habibi, M. R., Richard, M. O., and Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.Computers in Human Behavior,28(5), 1755-1767 Okazaki, S., and Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions.International marketing review,30(1), 56-71. Singh, S., and Sonnenburg, S. (2012). Brand performances in social media.Journal of Interactive Marketing,26(4), 189-197

Summary of satish deshpandes class inequalities in india today free essay sample

the 1980-90 witnessed ‘the return of the repressed’- the renewed militancy and social visibility of the lower classes. During the Nehruvian era, Caste was among the few ‘traditional’ institutions that were presented as all bad, as social evils without any redeeming features. And in 1950’s and 60’s, it seemed to have no active role in urban everyday life. After Mandal, we have realised that the sole reason for the invisibility of caste in the urban context is that it is overwhelmingly dominated by the upper castes. This homogeneity has made caste drop below the threshold of social visibility.(ie if everyone is uppercaste the caste identity is unlikely to be an issue, just like being Indian is not an issue in india) Furthermore, it was the upper caste who supported the anti-caste view. Drawbacks of Indian sociology in study of caste The author comments and laments at the failure of the Indian sociologists to study the modern caste system comprehensively. Indian sociology has always tried to relate the caste system to ‘villages, rituals, rites’ and so on. This is a true but partial view that risks of becoming untrue as it overlooks its partiality. We tend to think it’s a rural concept, not prevalent in urban areas- hwhich is incorrect use authors experience in Chinese restaurant. Caste is in fact alive and kicking in the urban middle-class and has had a thoroughly modern makeover. caste as seen from sociology: what is missing? The mandal commission report offered a rare window of insight into Indian sociology, while one would have expected the other way round: sociology to shed light on the controvery of caste. Although indian sociologists adopted unpopular stances during Mandal and were strong proponents of the Anti-Mandal position which prevailed in upper-caste perceptions, sociologists only cared to comment only on the report rather than the problem asking the questions that a sociologist was expected to ask. They  were unable to say anything that went beyond commonsense. Thus they were no diff from journalists or politicians who only concentrated on the consequences of implementing the mandal report. Failed to ask qs like is caste disc still practised in india? Has it been changing since independence? Etc It took as big a crisis as the mandal commission to alert us to the blind spot of Indian sociology. Unequal Inequalities How is the hierarchy avatar of caste diff from the inequality that was at issue in the mandal controversy? The notion of hierarchy implicated in the caste system tends to relativize inequality. You cannot have hierarchy without inequality but since almost everyone is unequal with respect to almost everyone else, being above some and below some, thus everyone is unequal and they are also in a certain sense equalised by this fact. (for eg kings are ranked below Brahmins which means even the highest secular power requires sanction from the priest, while the caste with the highest ritual rank is subject to the secular power of a lower rank) This is reinforced by the fact that caste in anthropology is defined as a consensual system based on complementarity- all castes in a caste system recognise the same basic hierarchy and accept/acknowledge their position within it. Moreover, they are functionally differtiated and complement each other (all of this opposed to ethnic groups). More generally, social anthropology has distanced caste from the material world and its political conflicts and placed it in the vicinity of religious ritual, ideology and belief systems. Thus dealing with caste in terms of religious texts, notions of purity and pollution, food sharing, notions of marriage. Such a conceptualisation is a far cry from the competitive caste politics in independent India, especially mandal era. While Dumont has conveniently overlooked the political dimension of the caste problem, the rival camp of Srinivas who inspired fieldwork during the 60’s and 70’s and invented the concepts of sanskritisation, dominant caste, vote-bank etc. has its shortcomings also†¦. 1. Exclusive reliance on  traditional methodology of intensive fieldwork by a single scholar in a small area and subsequently generalising the observations to fit a larger area. It has precluded any significant attempts at developing a macro-perspective based converage of the field. At the same time, sociologists criticising haven’t come up with any alternatives themselves. Similarly with mandal comm. Report. Common Sense on Caste Inequality The prevailing heterogenous notions in the Indian urban society are as follows†¦. 1. Caste inequality is a social evil and used to be very bad in the past. However, the condition of the lower castes and tribes is improving steadily since independence. The link btw caste and occupation is weakening. Reservation has been successful in providing benefits but they r being monopolised by a minority. It has become a part of vote bank politics. 2. Caste has been given a new lease of life by its encashability in politics. The upper castes are subsequently facing a very real reverse discrimination and backward status is adv. 3. There is a great variation in the economic and social status of members of every caste group. This variation makes it misleading to use caste as a criterion to decide backwardness. This also leads to the ‘murder of merit’ with regard to job reservations. 4. The main aspect of caste discrimination ie. untouchability has been outlawed thus nothing much to be done legislatively. Whatever prejudices remain must be condemned and people should be educated. Limitations to the common sense (which sociologists should have identified†¦..) 1. While the situation might have improved, the measure of the improvement remains largely insignificant. 2. While the occupations among all caste groups have diversified, it is improper to overlook the social reality ie. the high concentration of upper caste in preferred and lower caste in menial job conditions. Caste as a determinant of life chances in independent India The optimism of Nehruvian era prompted scholars and administrators to take at face value the stridently declared intention of building a caste less society with a caste blind state.This has led to the absence of a systematic  attempt to collect comprehensive data Since independence, the Indian census has refused to ask citizens their caste. Hence, the only data available is that of scheduled castes and tribes to ensure the enforcement of constitutional safeguards. The active antipathy towards caste after independence was because of: 1. The nationalist movement and its campaign against caste distinction. Criticism- its gross simplification to speak of ‘the’ nationalist mvt with a singular position on caste 2. A reaction against what was seen as a deliberate colonial policy to create and sharpen divisions among the Indian people. Criticsm: its diff to disentangle imperial invention from indigenous inheritance in the history of caste. Thus the post independence backlash against caste was long and sustained. This ensured that one of the paradoxical lessons of modern governance- that the state must measure whatever it wishes to eradicate – would not be learnt. As a result, the data we have on caste inequality is largely inadequate. Available data on caste inequality The author has used the 55th round of the NSSO data conducted during 1999-00 because it provides data separately for backward classes, allowing for the first time to disaggregate the ‘other’ category. However flawed it may, its proved that caste continues to be a major faultline of economic inequality in modern india. Commonsense may tell us that lower castes are now ruling the roost, but the facts are otherwise. In rural india, more than half of the ST population lives below poverty line. 43% sc too. Despite the major phenomenon of the rural OBC’s, caste inequality has been flourishing in rural and expecially urban areas where they constitute a healthy 34% of the below poverty line populations. This data by virtue of being from a large, national survey, cannot be dismissed as being due to inter-individual differences or statistical accidents. The non-poor are a much smaller proportion of the lower caste and relatively much higher of the upper caste. These differences are even more stark and stable in urban. Caste inequality has thus been flourishing in rural and specially urban india. Caste and Privilege It is firmly established in contemporary common sense that the spirit of the times not only favours the lower castes, but is also actively opposed to the upper castes. However, this is mere oversight as most enclaves of privilege are still dominated by upper castes. Some evidence that he relies on is: 1. In a country where less than 10% of the workforce is in the ‘organised’ sector- which includes both public and private, the lower castes still tend to be overly under-represented in the government sector (6%), particularly in the upper echelons. Furthermore, the representation of the OBC’s is even lower, under 5%. 2. In the corporate sector, a study of 1100 large companies which accounted for over 90% of the turnover showed that Brahmins were the dominant caste with a large margin. On the other hand, the Shudras at a lowly 4.2% with absolutely no representation for SC’s or ST’s. 3. In every field offering a promising career in the contemporary world, the upper castes dominate and the middle and lower castes are severely under represented. We have to face up to the uncomfortable truth that caste inequality has been and is being reproduced in independent India. Questions of location: Sociology and caste in post-colonial India. Drastic and sustained differences in shares and proportions averaged across very large numbers of individuals from different social groups cannot be explained in terms of differences in individual abilities or circumstances. Just as Durkheim observed that suicide though a psychological phenomenon per se is somehow dictated by society and hence is a sociological phenomenon. Thus, the oft-given reason of lack of merit of these castes is sociological nonsense. If genetic explanations are ruled out, the only reasonable expl for the situ is that of systematic discrimination. The neglect of caste by sociology as a discipline can be attributed to two aspects of the disciplinary positioning of Indian sociology – namely, the dominance of economics and tilt towards anthropology and its methods, both of which have dissuaded macro analysis of caste inequality.