Circuit City Stores Essay

Objectives * achieve leading market partake in in each served market in order to benefit from ad and logistics synergies * resist take over attempt Current Business scheme * In retail retentivitys, they measure by per unit square tooshie to measure capacity( exhibit 3b) * They sell brand name product * fuck commissions * node survey to support customer satisfaction * Switched management teams. * Invested in the POS system * Store remodeling, ex. Expanding to Canada, with small stores Evaluate External analysis * grocery store is massive, growing at 8 % a year forces * Rivalry bell circuit city more to get out of business twist of the competitors and revenue are big, these will intense the rivalry Product tittup there is a lot of product differentiation, ability to differentiate, can contract on different target market.This makes the market rivalry less intense. Customer services is declining, could lead to increasing? * Barrier to entry not solid to enter the market not hard to open a military capability electronic store no unavoidableness to special skills, and no need for massive inventory Brand loyalty to the product not the store Substitute for electronic retail * Ebay, online ( not very competitive, not a strong force) * Customer * No brand loyalty, low switching make up * Purchase dispersed * Demand is not declining * Supplier * Specific provider are required * Fast and efficient supply chain * consume good relationship with supplier is critical (ex DVD sales) * No deficit in supplier