Consumer Durables and Nondurables

Analysis The definition of con congerieser durables and nondurables Consumer durables involve many kinds of overlaps that is purchased by consumers, it is manufactured for long-term use. Such as car, furniture and so on. But consumer nondurables are opposite. It is expendable goods purchases by consumers for their daily or short-term use. Such as clothing, station and so on. The characteristics of consumer purchase Because of consumer durables has long-term use, and comparing with consumer nondurables, price is higher, so consumer purchase behavior is more than cautious.There are some reasons. First of all, a good deal more selectivity cause consumers are hard to take shape decision. Secondly, because of there are a lot of different brand, so they will carefully compare the dissimilar brands of cost performance, generally, consumer focus on the quality, service, and brand reputation. Finally, consumers can not bargain from nearest store, they are spontaneous to go to large s cale shopping malls. But consumer nondurable is opposite.There are some features of consumer nondurables. Because of nondurables goods are short-term use, it can be daily product, such as towels, soap and so on, so consumer is willing to buy those at nearest store. Also, it can be visual product, when consumer decide to buy it, they might be moved(p) by packing and stores ambience, which means consumer can make decision easily. On the new(prenominal) hand, consumer has less loyalty for brand, they usually change same product with different brand.So we can sum up some features about consumer purchase habit, which are easy, fast, impulsive and emotional. Main characteristics of market Consumer durables For product advert strategy, company usually focus on product exhibition and display as much as possible, also they must have a large scale warehouse for inventory Consumer nondurables For advertising strategy, Company is willing to choose outdoor billboards in the down and some crow ded place, or provoke on the internet. They dont need large size warehouse for inventory.