Extended Essay in Business and Management for the IB diploma

Extended in Business and Management for the IB diploma - shew Example.The mot critical iue facing adida i it effort to turn almost Reebok. The party bought Reebok for $3.8 billion 2006, a move criticized by many analyt a being to a fault expenive. The telephoner i working to change cutomer perception Reebok from that of a dicount till fool to a premium brand. A part of thee effort, the company ha witched the Reebok wholeale standard from bulk pre-order to pay a you go. Wholeale cutomer uniform Footlocker now order Reebok hoe a they need them rather than ordering them in bulk. Thi make it le likely that larger retailer will dicount Reebok hoe in order to clear their inventorie.Adida i, at it core, an international company with only 30% of it 2007 ale coming from North the States. Moreover, it i rapidly expanding it preence in emerging market like Aia and Latin America. Becaue it target the wealthiet egment of the market the company lead it competitor in ale in Japan, Korea, I ndia, Thailand, Indoneia, and New Zealand ale growth in it core emerging market in Latin America and Aia have ha topped 24% in the lat everal year. By 2010, management expect China to be it econd bigget market. (Cooper and Lybrand, 2004, 77-84)Adida Group generate revenue by elling it harvest-tide to retail tore or directly to the cutomer via one of the brand concept tore, grind outlet, conceion corner, or online tore. Of thi revenue, 46% i from footwear, 42% from apparel, and 12% from hardware. In 2007 the company had 10.3 billion in revenue ($13.7 billion baed on the average 2007 exchange rate), which wa a 7% currency-neutral increae over 2006 revenue of 10.084 billion ($12.557 billion). While operating margin ha dropped overall ince 2005, thi can be attributed to the cot aociated with integrating Reebok, which ha